(F2F), a non-profit organization helping minority students gain skills & connections in the film industry, is re-shaping the advertising business. For the second year in a row, F2F will partner with leading creative agency, Deutsch, and Steelhead, a full-service production studio, to offer it’s ‘grAD SCHOOL’ Program.
F2F provides underserved high school students with an intensive, film-making and production course that leaves them well-positioned to meet the industry's growing need for more diverse talent.
“I am beyond excited to partner with Deutsch & Steelhead for a second year to achieve Film2Future’s mission of building a direct pipeline of diverse young adults into the entertainment and advertising industries,” said Rachel Miller, founder of F2F. “For our 2019 class of 100% diverse, under-represented young voices, this partnership allows Film2Future to continue to provide our students with hands-on creative and technical advertising experience that directly results in jobs and a portfolio.”
The three-week intensive course, hosted at Steelhead’s state-of-the-art facility in Playa Vista, featuring a 7,000 sq. ft. sound stage and full pre / post-production services, will introduce high school grads to the basics of the advertising industry. The summer programme, which runs July 8-26, gives 15-20 students the opportunity to learn the campaign-making process from start to finish: from the advertising brief to the production of 30-second spots. The ‘grAD SCHOOL’ course is designed to give students access, knowledge and real-world experience to bolster their portfolios. Participants will also get to produce advertising work for Deutsch clients; last year’s Film2Future students made spots for 7-Eleven which can be viewed here
Determined to build a pipeline to bring more diversity to the creative industries, Rachel Miller founded Film2Future four years ago. Many of the programme's graduates have garnered full college scholarships and paid internships at companies including Shondaland & Netflix.
Algernon Jackson's 'Do Something!'
Student Algernon Jackson - who just received a full ride into University of Wisconsin-Madison and pitched and directed F2F’s 2018 virtual reality short Do Something! - had this to say about the programme: “Film2Future is a phenomenal programme that gives students the resources to accomplish their cinematic dreams. This programme has motivated me in numerous ways to achieve every dream I set forth for myself. I love Film2Future!”
In addition to educational training and networking opportunities, the non-profit brings in more than 100 guest speakers per year, including entertainment heavyweights Kristen Schaal and Will Forte. Later this month, Sony Pictures Animation will host the students for a screening of INTO THE SPIDERVERSE, and Q&A with the film’s directors.
Film2Future has also hired Valentia Cardenas as their first director of operations. The former Peace Corps volunteer has spent the past decade working to inspire at-risk youth through the arts.