Fila Launches Continent-Spanning Visual Stunner
Global campaign ‘Your Playground’ is created by German agency Markenloft
South Korean sports brand Fila has launched a new global campaign via Düsseldorf-based agency Markenloft.
The lead spot, entitled ‘Your Playground’, doesn’t place one particular sport at its centre, instead opting to focus on numerous athletes, and their drive and ambition to succeed. The end result gives a rip-roaring feel of togetherness between the group, despite none of them ever meeting.
The production involved a three-week trek around the world, with shoots taking place in Berlin, New York, Paris, Toronto and Tokyo. The spot was directed by Andreas Roth through Tempomedia. In the UK he is repped by Riff Raff Films.
There is a series of online content tied to the campaign, with each short film highlighting the athletes involved. Check out the content here.
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Post Production / VFX
Post Production Company: Harvest Digital Agriculture
Director: Andreas Roth
DOP: Stephan Burchardt
Executive Producer: Vera Portz
Producer: Timm Reinfarth
Production Company: Tempomedia
Music Supervision: Zwei Music
Sound Design: Zwei Music
Editor: Benjamin Entrup
Creative Agency: Markenloft
Genres: People, Action, Scenic
Categories: Clothing and Fashion, Sportswearlbbonline.com, Wed, 06 Apr 2016 11:15:31 GMT