Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Fiji Tourism Appoints Saatchi & Saatchi New Zealand as New Global Brand Agency

Hires, Wins & Business 110 Add to collection

Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world

Fiji Tourism Appoints Saatchi & Saatchi New Zealand as New Global Brand Agency
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji's global brand agency of record, following a selection process and creative pitch that began in mid 2017.
 
Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets - Australia, New Zealand, North America, Asia and Europe.

Tourism is of great importance to the Fijian economy, contributing over 30% of the nation's GDP. The tourism industry also provides employment directly and indirectly to an estimated 112,000 Fijians and is the fastest growing industry in terms of employment.
 
Says Matt Stoeckel, CEO, Tourism Fiji: "The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future. We were looking for a long-term partner who would challenge us and we think we've found that in Saatchis."
 
Says Paul Wilson, managing director, Saatchi & Saatchi NZ: "We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience. The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative and we're really looking forward to partnering with them on this exciting next phase."
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Saatchi & Saatchi New Zealand, Wed, 28 Feb 2018 01:44:51 GMT