& Saatchi New Zealand has been appointed as Tourism Fiji's global
brand agency of record, following a selection process and creative pitch
that began in mid 2017.
Saatchi & Saatchi will lead the
creation of a revitalised brand platform and global campaign to attract
visitors to Fiji from all over the world, focusing on key markets -
Australia, New Zealand, North America, Asia and Europe.
Tourism is of great importance to the Fijian economy, contributing over
30% of the nation's GDP. The tourism industry also provides employment
directly and indirectly to an estimated 112,000 Fijians and is the
fastest growing industry in terms of employment.
Stoeckel, CEO, Tourism Fiji: "The standard of pitching from all agencies
across the board was very high, but Saatchi & Saatchi quickly
showed us they really understood the destination and our vision for the
future. We were looking for a long-term partner who would challenge us
and we think we've found that in Saatchis."
Says Paul Wilson,
managing director, Saatchi & Saatchi NZ: "We feel very fortunate to
be working with Tourism Fiji, showcasing this jewel of the Pacific to a
global audience. The team has been fantastic to work with throughout the
entire pitch process. They are ambitious and collaborative and we're
really looking forward to partnering with them on this exciting next