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Fighting Blindness Charity Makes the Impossible Possible in Playful Campaign

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In the Company of Huskies out of home campaign communicates the importance of investment in vision research
Fighting Blindness Charity Makes the Impossible Possible in Playful Campaign

In the Company of Huskies has created a new campaign for Fighting Blindness to highlight the vital role of research in the fight against sight loss. 

Fighting Blindness is an Irish-based charity whose vision is to cure blindness and support people with sight loss. This new campaign was developed to communicate that the investment in vision research is working and saving sight. 

To encourage the public to continue to support the charity’s efforts, ‘Make the impossible possible’ campaign illustrates a series of playful images that combine scientific icons with scenes showing the wonderful benefits that can come from sight saving treatment. 

Stargazing, visiting an art gallery, or looking at nature, the simple activities that most of us take for granted can be made possible through funding scientific research.

Laura Hally, communications manager at Fighting Blindness, said; “It’s a really exciting time for vision research. Gene therapies – such as Luxturna – have the potential to save the sight of children and adults. The investment in research on a global level has made gene therapy possible. Research is working and it is saving sight loss. As we await the decision on the approval of Luxturna in Ireland, we thought it was the perfect time to let the Irish public know that their investment is working and we need their support to continue our work. In the Company of Huskies captured the sentiment perfectly, we love the new campaign and we’re so grateful to the team and JCDecaux Ireland for their support.”

You can donate to the charity by visiting here.  


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Agency

Agency: In the Company of Huskies

Creative Agency: In The Company Of Huskies

Creative Director: Damian Hanley

Art Director/Designer: Gavin Feiritéar

Producer: Brian Daly

Account

Account manager: Cillian McSweeney

Client

Client: Fighting Blindness

Communications Manager: Laura Hally

Categories: Charity, Corporate, Social and PSAs

In The Company Of Huskies, Wed, 03 Mar 2021 15:19:29 GMT