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FIFA World Cup 2014 Kicks Off PSN Teamwork



Location shoot in UK, France, Germany and Italy for Sony Playstation

FIFA World Cup 2014 Kicks Off PSN Teamwork

Japanese producers from TYO Inc. Monster Division had a TV commercial board to shoot with Dentsu Inc. for Sony PlayStation 4 that called for a pan-European production. One call to the Production Service Network UK partner – a specialist in working with Japanese projects – answered all their needs.


EP Yanina Barry and UK-based coordinator Moto Yoshida immediately put together a production plan with PSN partners in France, Germany, and Italy.  Casting and scouting were soon underway to set the groundwork for a shoot in each country that featured authentic local culture.  The game would join the players of each scene with the excitement of a championship match.


For continuity on set, the minimal 4-man Japanese crew traveled and worked with Moto in all four countries.  The results are a seamless production that’s nothing short of a goal for the client and local PSN teams in each country.


Production Service Network partners are a group of like-minded production professionals that have come together to optimize producers’ time and money.  Commercial filmmakers share their briefs and cost parameters with the Network so it can suggest where they can likely get the best creative results for their budget.

That recommendation is backed-up with referrals to top-tier production service partners proven at delivering quality, cost-effective shoots at each location.


Another standout feature of PSN is a demonstrated ability to provide local production service solutions across multiple countries.  The change of local language, food, and scenery, needn’t disrupt the smooth execution of a production.


PSN is based in Europe, but it is already expanding to serve client’s needs.  As the World Cup gets underway, it has welcomed a partner in South Africa to the team.  And a client’s successful shoot of a lovely river cruise in Hungary, Austria and Germany with the Hungary-based partner is now gearing up to shoot with PSN in Canada.

Production Service Network aims to be the first call of global filmmakers.  To do so, the team is growing organically on the basis of its own experience and referrals from top-tier clients to ensure it always delivers at or beyond expectations. 

Sony - PlayStation4


Agency / Creative
Production Service
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Categories: Sports and Leisure, Gaming

Production Service Network PSN, Fri, 27 Jun 2014 22:56:28 GMT