Alexander Rea, best known for his groundbreaking work on 'Field Trip to Mars', the VR school bus which received a staggering 130 industry awards, has joined the talented roster at HELO; an award-winning, physical and digital experience creation studio.
Alexander is not your typical director. With immense digital capabilities and a career spanning over 20 years, he is said to 'make the impossible possible' by solving brand and communication issues that create solutions using technology to enhance the experience, not be the experience.
Alexander’s ethos is small teams and smart execution of technology, saying: “I assemble these kind-of Ocean's 11 strike teams of various different mercenaries. I don't like big teams. I like to keep things extremely lean. I like to see everything that's going on.” When discussing the way he works with clients, Alexander adds: “I'd like to call myself an anti-technology technologist. I'm not going to oversell a technology just for technology's sake. That's not what I'm interested in. I want to know, what supports the idea? How do we execute it in a smart way?”
Alexander’s roles have constantly been evolving with how the advertising industry embraces digital. His expertise includes adapting, innovating and leveraging technology for brands such as Airbnb, Verizon, and Heineken, just to name a few. He also worked exclusively on creative media innovation for McDonald’s.
'Field Trip To Mars' was the first-ever headset-free group virtual reality vehicle experience imagined by creative agency McCann. The digital production team, headed up by Alexander, was tasked with building technology that didn’t even exist to create an immersive, virtual experience that works to transport its passengers to the surface of The Red Planet in the literal shape of a classic yellow school bus. The project received over 130 industry awards, including numerous Lions, and after touring the U.S. for two years, and inspiring over 100,000 future explorers, it is now in the permanent collection of the Smithsonian National Air & Space Museum in Washington D.C.
For Alexander Rea’s work, click here