FF Paris Appoints New Managing Director and Partner

FF has appointed Séverine Autret as managing director and partner of FF Paris. Séverine will lead the agency alongside Olivier Lefebvre, recently appointed CEO and psrtner.

During her 20-year career at CLM BBDO, Séverine has driven the business and strategy of French and international brands in retail, FMCG, tech, luxury, health, energy, automotive: (including Mercedes-Benz, Tag Heuer, Kiabi, Total, Freedent, Hubba Bubba, Gillette, Duracell, Smart, HP, Henkel, BPI Parfums, La Halle, 3 Suisses or Bayer.)

Within the FF network, Séverine Autret will run the Paris-based creative boutique with Olivier Lefebvre, which has grown into an agile, cross-functional European organisation connected with the group's other three agencies (FF Los Angeles, FF New York and FF Shanghai).

Séverine Autret says: "After 20 years spent in a big network, I wanted to change, to take on a more entrepreneurial and international challenge. I always put a lot of myself into everything I do, I am a very dedicated person and I like to have a positive impact on my company and my clients' business. That's why the independent model of FF network has convinced me. FF Paris is a creative and well-born agency: fully integrated/media agnostic, very agile and international. The team members are talented and enthusiastic. I am happy to join Olivier, whom I have known for a long time. It is a beautiful project, a European project and I am very proud to take up this challenge and to carry it out."