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FF Los Angeles Launches Non-Profit Campaign 'Dots'

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The campaign aims to encourage more shoppers to donation one euro whilst shopping

FF Los Angeles Launches Non-Profit Campaign 'Dots'
FF Los Angeles, in partnership with Bordeaux, France-based non-profit organisation, Un Rien C'est Tout have launched a new campaign. The non-profit works with French e-commerce brands to provide shoppers to donate one euro (or more) while shopping both in-store and online.

Conveying the message that ‘For you, it may be nothing, but for others, it is a lot,’ FF Los Angeles took an artistic approach to the non-profit's first brand campaign. Spanish artist Pablo Jurado Ruiz used pointillism to illustrate the impact of one single euro on the life of people in need, including 53-year-old former homeless man, Bernard Gwenola, 49, in cancer remission; and Murat, 21, young tennis player with a disability. A movie will also be released, unveiling the prints, voiced by French actor Vincent Lindon, French journalist Marie Drucker, and Antoine Griezmann, World Cup champion.

The campaign will run through Paris, Lyon, Bordeaux, and Toulouse through the end of January.

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Agency: FF Los Angeles

Client: Un Rien C’est Tout

Title of ad: Dots

Chief Creative Officers: Fred & Farid

Brand Supervisor: Cécile Duffau

Agency Supervisor: Jules Chaffiotte

Copywriter: Radouane Guissi

Art Director: Radouane Guissi

Artist: Pablo Jurado Ruiz 

Agency Producer: Andy Caramanzana

Production Company: Fanciful Fox

Photographer: Ken WongYoukHong

Production Company City: Los Angeles

Director: Fanciful Fox

Place of shoot: Los Angeles

Categories: Charity, Corporate, Social and PSAs

FRED & FARID, Mon, 27 Jan 2020 11:21:21 GMT