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Festive Inflatables Make the Most of the Season in Lowe’s Holiday Spot

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Deutsch LA showcases the magic of the holidays for the retail store

Festive Inflatables Make the Most of the Season in Lowe’s Holiday Spot

This holiday season, Lowe’s is offering more than savings and gifts; they’re creating new ways to bring joy and meaning to the holidays with a new brand campaign, “Make More Holiday.”  

After a very different holiday last year, people are ready to amplify their holiday experiences that celebrate the season. 

Lowe’s is doubling down like never before by providing everything customers need to bring more holiday home this season - tools, décor, top brand gifts, inspiration - and all on a budget to make it possible and meaningful. 

The ‘Make More Holiday’ brand campaign is all about creating moments that matter more - whether it’s an extra box of lights, a DIY gift that shows off your skills, or a room designed to fit more of the family. No matter how you holiday, Lowe’s helps you create more holiday possibilities. 

Created in collaboration with creative agency Deutsch LA, Lowe’s is celebrating all season long, launching the ‘Make More Holiday’ brand anthem starting 11/3 and additional spots to be announced at a later date running through 12/24.  

The 30 second brand anthem TV spot, ‘Make More Holiday,’ showcases the unexpected magic of Lowe’s during the holidays, which differs from previous holiday campaigns in that rather than featuring product-focused work, this spot is all about emotional storytelling.

The integrated campaign includes organic and paid social and digital elements, in-store activations and influencer partnerships.

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Client

Client: Lowe’s

EVP, Chief Brand and Marketing Officer: Marisa Thalberg

VP, Creative & Brand Engagement: Kyle McCarthy

Director, Brand Advertising: Bailey Surrett

Manager, Brand Advertising: Paige Carruth

Assistant Marketing Manager, Brand Advertising: Lauren Gilvar

Agency

Agency: Deutsch LA

Executive Creative Director: Sorenne Gottlieb

Creative Director: Mike Frank

Creative Director: Chris Jones

Executive Producer: Lauren May

Senior Producer: Alex Frenkel

Music Director: Chip Herter

Music Supervisor: Will Eichler

Account Management

Group Account Director: Matt Matzen

Group Account Director: Christi Clark

Account Director: Margarita Flores

Account Supervisor: Sydney Paine

Account Executive: Terra Jones

Account Planning

Group Strategy Director: Meghan Campbell

Strategy Director: Dalit Zagorin

Connections Strategy Director: Elizabeth Weinstein


Business Affairs

Senior Business Affairs Manager: Joanna Lee

Business Affairs Manager: Rebecca Waugh

Live Action Production

Live Action Production Company: Corner Shop

Director: Peter Thwaites

Managing Partner/EP: Anna Hashmi

Executive Producer: Jay Shapiro

EP/HOP: Jessica Miller

Line Producer: Suzie Greene-Tedesco

Edit

Editorial Company: Work

Editor: Stewart Reeves

Assistant Editor: Jacob Bottorff

Head of Production/Producer: Brandee Probasco

Executive Producer/Managing Director: Marlo Baird

Post/VFX

Post/VFX: The Mill

Executive Producer: Hillary Thomas

Senior Producer: Derek Tekus

VFX Supervisor/CG Lead: Chris Bedrosian

Creative Director/2D Lead: Becky Porter

Colorist: Paul Yacono

Licensed/Composed Music, Credits and Track Info

Composition Title: Lowe’s Snowman

Composed by: Dustin O'Halloran

Composers: Dustin O’Halloran and Biggi Hilmars

Music Director: Chip Herter

Music Supervisor: Will Eichler

Audio Post

Audio Post Company: Lime

Executive Producer: Susie Boyajan

Mixer: Rohan Young

Assistant Mixer: Jeremy Nichols

Genres: People, Storytelling

Categories: Retail and Restaurants , Retail Stores

Deutsch LA, Wed, 03 Nov 2021 17:15:49 GMT