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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Festive Inflatables Make the Most of the Season in Lowe’s Holiday Spot

03/11/2021
Advertising Agency
Los Angeles, USA
161
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Deutsch LA showcases the magic of the holidays for the retail store

This holiday season, Lowe’s is offering more than savings and gifts; they’re creating new ways to bring joy and meaning to the holidays with a new brand campaign, “Make More Holiday.”  

After a very different holiday last year, people are ready to amplify their holiday experiences that celebrate the season. 

Lowe’s is doubling down like never before by providing everything customers need to bring more holiday home this season - tools, décor, top brand gifts, inspiration - and all on a budget to make it possible and meaningful. 

The ‘Make More Holiday’ brand campaign is all about creating moments that matter more - whether it’s an extra box of lights, a DIY gift that shows off your skills, or a room designed to fit more of the family. No matter how you holiday, Lowe’s helps you create more holiday possibilities. 

Created in collaboration with creative agency Deutsch LA, Lowe’s is celebrating all season long, launching the ‘Make More Holiday’ brand anthem starting 11/3 and additional spots to be announced at a later date running through 12/24.  

The 30 second brand anthem TV spot, ‘Make More Holiday,’ showcases the unexpected magic of Lowe’s during the holidays, which differs from previous holiday campaigns in that rather than featuring product-focused work, this spot is all about emotional storytelling.

The integrated campaign includes organic and paid social and digital elements, in-store activations and influencer partnerships.

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