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‘Festify’ Turns Any Jumper into a Christmas Jumper to Help the Homeless

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Havas London teams with charity Crack & Cider to create series of vinyl stickers, turning any jumper into a festive one

‘Festify’ Turns Any Jumper into a Christmas Jumper to Help the Homeless

Help the homeless, reduce clothing landfill and save the pennies this Christmas with ‘Festify’ – a unique, festive and quirky sticker pack full of illustrations and designs that allows you to transform existing jumpers into amazing Christmas jumpers. 

It’s estimated around £220 million is spent each winter on novelty Christmas jumpers - many of which are worn only once. An incredible 400,000 jumpers are binned after the festive period and one in three of us will purchase a Christmas jumper each year. Don’t want to be that person? It’s time to ‘festify’ your jumper – the new way to give back and save yourself some much-needed cash this Christmas.

Festify is the brainchild of homeless charity, Crack & Cider, the world’s first homeless shop and creative agency Havas London. 

The concept allows people to turn any jumper into a festive one. Simply purchase a sticker pack at Etsy.com or festifymyjumper.com and you’ll be sent a load of vinyl stickers to turn your regular jumper into a fully festified and completely unique Christmas one. If the pull of fully customised, festive knitwear is too strong and you just can’t wait till the postman comes, you can also download your chosen graphics straight from the Festify website. 

Festify allows you to pimp your jumper to the Christmas max with an array of alternative, tongue-in-cheek Christmas designs. The sticker packs feature original illustrations from Cyclops Elf Eye to Baubles Snogging and Hotdog Turkey which you can mix and match to suit your personal style.

Every penny made from the sale of the packs help provide much needed warm winter clothes for London’s homeless. 

Havas London creative director Joe Koprowski and creative team Philip Le Brun & Adeline Dechaud said: “Festify brings all the mind-blowing merriment of Christmas to your favourite jumper, with none of the waste.”

All the money created from the sticker packs makes it way to the charity crackandcider.com where they provide warm clothing and essentials to those living on the streets. 

A pack of 10 assorted Festify stickers are £8, available from festifymyjumper.com or Etsy.com and searching ‘Festify’. 

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Genres: Fashion & Beauty

Categories: Charity, Corporate, Social and PSAs

Havas UK, Fri, 14 Dec 2018 12:50:30 GMT