The 58th FEPE International Congress to be held in Stockholm from June 7-9 will be the most global in the event’s long history, featuring top speakers from all around the world. The Congress - with the theme “A Time of Revolution - Earning the Right to Win” – includes a number of unique perspectives on Out of Home as a global industry.
In addition to our Keynote Speaker William Swayne, Global President of Carat, we have from America OAAA CEO Nancy Fletcher and Lamar CEO Sean Reilly who will describe how OOH is positioning itself in the dynamic US media market.New FEPE International board member Noomi Mehta, CEO of Selvel One, will provide a valuable update on India, one of the fastest-growing OOH markets.
Clear Channel International Chairman and CEO William Eccleshare brings long experience of leading one of the world’s leading OOH companies and a global perspective as he looks at the impact of programmatic media buying, currently the hottest topic in commercial media, on Out of Home worldwide.
New FEPE International board member Noomi Mehta, CEO of Selvel One, will provide a valuable update on India, one of the fastest-growing OOH markets.
Emeka Okeke, CEO of Dentsu-owned Media Fuse will describe the explosive growth of OOH in Africa, Alexander Epin of TMG in Russia discusses the prospects for transport advertising in Russia as it prepares to host the 2018 FIFA World Cup. Christian Schmalzl, COO of Ströer in Germany, looks at OOH in the EU’s biggest market.
FEPE President Matthew Dearden says: “the global Out of Home industry is getting smaller in many ways even as it becomes larger in size as globalisation and advances in technology mean that advertisers now require new and, in many cases, uniform ways of achieving their commercial goals.
“The 58th FEPE international Congress in Stockholm brings together an unrivalled array of expert speakers able to chart the way forward as we navigate a truly global market and its rich opportunities.”
The full list of speakers will be announced in the next few weeks.