Thu, 15 May 2014 14:40:00 GMT
Fentimans, the family-owned soft drinks maker, have launched their first ever television commercial in their 109-year history. Maverick advertising agency Sell! Sell! have created the commercial, which celebrates Fentimans’ status as “The Original Adult Soft Drink”.
Directed by Fern Berresford, the beautifully observed and cheeky 30” spot is set in a risqué and saucy Edwardian world, where Fentimans drinks are objects of desire lusted after by a series of unusual characters.
We see a coquettish Duchess, voyeuristic Vicar, cross-dressing Judge, sadistic Dominatrix and manacled Policeman each fall for the illicit charm of a Fentimans.
The commercial is brought to a happy ending with a feather duster tickling a bottle of Fentimans Curiosity Cola into explosive climax. You can get an exclusive look of the spot here
Sell! Sell! Creative Director, Vic Polkinghorne said, “Our approach is to make our client’s products the star of the show and their advertising the most distinctive in the category, and this commercial does just that. In every scene, Fentimans drinks are lusted after and lasciviously desired, and the irreverent attitude we’ve cultivated for Fentimans over the last seven years really comes to life on screen and will stand out a mile in ad breaks.”
Fentimans Owner and Master Brewer, Eldon Robson commented “Our products are unique, full-flavoured and very much an Adult Soft Drink with a real kick. We try not to take ourselves too seriously except when it comes to the care, attention and due diligence we take over the development and manufacture of our products. This risqué Edwardian world and the characters we’ve created with their illicit passions allow us to demonstrate the historical origins of the company from 1905 with our trademark irreverent approach. If it puts a smile on people’s faces and encourages them to buy a Fentimans product, I cannot ask for any more.”
Agency: Sell! Sell!
Director: Fern Berresford
Production design: Mark Denton
Production Company: Coy! at Short Films
Director of Photography: Chris Sabogal
Editor: James Rosen - Speade
Post Production: Rushes
Music: Simon Bass – Pure Soho
Media Planning and Buying: TMS12
Media Spend: £500,000view more - Creative
Categories: Soft Drinks, Carbonated DrinksLBB Editorial, Thu, 15 May 2014 14:40:00 GMT