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Fenn O'Meally Captures Flexibility and Fluidity for Byredo's 'Tall are the Roots'

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SMUGGLER produces the film focussing on the brain as a visual metaphor for fragrance

Fenn O'Meally Captures Flexibility and Fluidity for Byredo's 'Tall are the Roots'

Conceived as a companion piece to the ‘Mixed Emotions’ fragrance product launch, Byredo commissioned an original short film from writer and director Fenn O’Meally, a London-based Black British filmmaking star on the rise. Produced by SMUGGLER, the film merges non-fiction storytelling and choreography to illustrate the analytical and creative sides of our collective brains as a visual metaphor for the fragrance.

Fenn establishes the link between ‘Mixed Emotions’, in its liquid form and the human mind, through a frank discussion of today’s reality intercut with moments of escapism. Through interview sequences and modern dance, she explores this overarching concept of flexibility and fluidity, showing each flowing freely yet bound by the constraints of a particular environment. The piece represents new territory for Byredo, leveraging the power of film to capture the brand’s ethos while emotionally connecting with consumers on a deeper level. 

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Client: Byredo


Director: Fenn O’Meally

Production Company: SMUGGLER 

EPs: Patrick Milling-Smith, Brian Carmody, Elizabeth Doonan

Agency: Byredo

Production Manager: Alice Hayes

Producer: Cora Rodriguez


Starring: Kai-Isaiah Jamal, Alewya Demmisse, Abdourahman Njie, Deneille Percival


1st AD: Steven Imp

3rd AD: Jason Osborne

Runner: Dennis Nortey

Runner: David Burridge

Runner: Khalil Orrett

Runner: Georgie Dale

Mini Bus Driver: Craig Moore

Director of Photography: Paul Özgür

1st AC: Tobias Goodger

2nd AD: Kiloran McLaren

Steadicam: Josh Brooks

Trainee: Owen Diplock

Sound Recordist: Matt Greig


Camera Equipment: Tobias Goodger, Emmyland Ltd.

Lighting Equipment: SHL Film & TV Lighting

Production Equipment: Get Set Hire

Catering: Red Radish


Gaffer: Lee Brinkley

Electrician: Johnjoe Besagni

Electrician: Robert Gifford


Location Scout: Rupert Bowkett


Glasswork Artist: Louis Gibson

Glasswork Artist Assistant: Mia Magnolia Kingsley


Stylist: Nell Kalonji

Stylist Assistant: Rebecca Perlmutar

Styling Brand Credits: ACT N°1, Richard Malone, Charles Jeffrey, James Pink Studio, Botter Paris

MUA: @porschepoon

MUAA: Joe Brooks

Hair Stylist: Amazing A & Jazmin


Stills Photographer: Nick Offord

Choreographer & Dancer: Abdourahman Njie

Dancers: Edwin Louis, Onyx, Harry Alexander, Jacob Connell, 

Double Bass Player: Damsel Elysium (Djenaba)

Boxer: Antoine Dunn

Mother & Child: Rashida & Zaydan Seriki


Editor: Lainy Black & Fenn O’Meally

Color House: Company 3

Colorist: Joseph Bicknell

Sound FX: Raphaël Ajuelos

Titles/Graphics: Tal Midyan


Film Blow Up: Kodak

Music: Volta Jazz ‘Djougou Toro’ & LU ‘Morning Dew’

Additional Soundtrack: Alewya & Damsel Elysium

Poem by: Kai-Isaiah Jamal

Letter by: Athian Akec

Special thanks to: Byredo and founder Ben Gorham

Genres: Fashion & Beauty

Categories: Short films, Short Films and Music Videos

SMUGGLER, Fri, 05 Mar 2021 15:26:03 GMT