Felt Music Creates the Sound of Jamaica for Jamaica Tourist Board

Felt Music has recently worked on Jamaica Tourist Board’s latest ‘Heartbeat of the World’ commercial, showcasing the astonishing sights of the vibrant Caribbean island.

Working in collaboration with global travel brand Beautiful Destinations, the team supervised the creation of the ad’s soundtrack: a re-imagined version of Bob Marley’s classic 1980 hit ‘Could You Be Loved’.

Felt brought on one of its most trusted composers, Jordan Byrd, to oversee the track’s modernised production, while vocals were lent by none other than Bob Marley’s son, Stephen Marley.

The team at Felt Music commented: "It was an incredible project to be involved with, and we look forward to working with all parties again in the future. Happy 75th Bob Marley!"