Felt Music Create Soundtrack to Olympic Video Game Campaign

The Olympic Games are accountable for some of the most unforgettable scenes in sporting history. Dreams come true, heroes are made and history is written. London 2012 was no exception, with an electric atmosphere sweeping across the country and hoarsening the throats of even the most apathetic of sports fans (come on Mo!).

 

Here at Felt Towers we weren’t only surreptitiously watching the archery in the corners of our screens, we were commissioned by Locomotion and creative agency More to produce a series of trailers for Sega’s London 2012- The Official Video Game of the Olympic Games.

 

Felt Towers we not surreptitiously watching the archery in the corners of our screens; they were commissioned by Locomotion and creative agency More to produce a series of trailers for Sega’s London 2012- The Official Video Game of the Olympic Games.

 

The first trailer ‘London Is Ready’ was set to ‘A Change Of Heart’, an emotive orchestral soundtrack from the Felt Music Library, which was which was extensively adapted by its young and talented composer Ryan J. Smith. The spot captured the sense of anticipation among competitors in the run up to the Olympics and the release of video game.

 

 

For the second trailer, ‘Olympic Spirit’, Felt were commissioned to produce a bespoke piece and swiftly got Felt Music composer Craig Gannon (The Smiths / Aztec Camera) on the case, producing an inspiring and anthemic track that compliments the striking visuals.

 

 

The trailers were broadcast in the UK, in conjunction with the opening ceremony and some of the key sports, such as swimming, diving, kierin (cycling), and 100 metres.

 

The game, developed by Sega Studios Australia is out now and is available on PS3, Xbox 360, and PC.