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Feel True Power with 215 McCann’s Xbox One X Campaign

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World’s most powerful games console launches with spot directed by Psyop’s Sean Martin & Marie Hyon

Feel True Power with 215 McCann’s Xbox One X Campaign
It’s an exciting time for Team Xbox with Xbox One X launching in all Xbox One markets starting 7th November. Built from the ground-up with 40% more power than any other console, Xbox One X delivers an immersive true 4K gaming and premium entertainment experience. 

In order to appeal to all gamers, 215 McCann has launched ‘Feel True Power’, a campaign that focuses on more than specs. The :60 anthem spot takes the audience on an emotional roller-coaster featuring core responses to power: awe, excitement, fear and passion. It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. 

In addition to this spot, the campaign includes over 12 videos that focus in on specific emotional and/or product messaging for various media uses.

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Advertiser: Xbox

Brand: Xbox One X

Post Production / VFX

Colourist: Sal Malfitano @ Nice Shoes

Creative Agency

Account Supervisor: Devina Hardatt

Art Director: Sean Flores

Assistant Account Executive: Armando Melendez

Chief Creative Officer: Scott Duchon

Copywriter: John Choe

Creative Agency: 215 McCann

Director of Integrated Production: Alex Spahr

Producer: Jonathan Matthews

Senior Strategist: Ryan Ouyoumjian

Director of Strategy: Brian Wakabayashi

Production Company

Director: Sean Martin & Marie Hyon

DOP: Christophe Collette

Executive Producer: Monica Reimold

Head of Production: Monica Reimold

Managing Director: Neysa Horsburgh

Producer: Omar Bustos

Production Company: Psyop


Executive Producer: Scott Ganary

Music Supervision: Matthew Zipkin

Music Sync: One Union

Song: “Power” by Kanye West

Sound Design: 740 Sound

Sound Engineer: Chris Pinkston, Rob Marshall

Sound Mix: Stephen Dickson


Edit Company: Cabin Edit

Editor: Scott Butzer

Managing Director: Carr Schilling

Producer: Michelle Dorsch

Genres: Action

Categories: Gaming, Sports and Leisure

McCann North America, Tue, 24 Oct 2017 08:47:52 GMT