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Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Feel the Thrill of the Chase with Lamborghini Urus' Action Packed Spot

10/09/2020
Production Company
Milan, Italy
218
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David Vergés directed the campaign with Indiana Production

Lamborghini Urus launches its latest campaign, ‘The Chase’.

Lamborghini Urus, the Super SUV of the Sant’Agata Bolognese car manufacturer, is back on the market with new colours and a new positioning signed by Providence Italy: Unlock any road. 

The Urus driving mode selector, ANIMA, through which it is possible to drive on any type of playground, exploiting the versatility and power of the engine, has inspired both the concept of the campaign and the creativity behind The Chase.

The film, produced by Indiana Production and directed by David Vergés, marks a turning point compared to the brand's previous communications, telling the story of three characters with an unexpected ending. 

For the first time, among other things, storytelling has a new core target as its protagonist: the family. Even the choice of music, usually used to highlight the muscles of the cars, this time, fell on the notes of a famous valzer that emphasises the dance between the three Urus.

The web film, released in a 120 'long version and a 60' social cut, closes with a line that makes clear the positioning and invites Lamborghini Lovers, but not only, to never stop.


Credits
Agency / Creative
Production
Editorial
Music / Sound
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