Thu, 10 Sep 2020 10:37:30 GMT
Lamborghini Urus launches its latest campaign, ‘The Chase’.
Lamborghini Urus, the Super SUV of the Sant’Agata Bolognese car manufacturer, is back on the market with new colours and a new positioning signed by Providence Italy: Unlock any road.
The Urus driving mode selector, ANIMA, through which it is possible to drive on any type of playground, exploiting the versatility and power of the engine, has inspired both the concept of the campaign and the creativity behind The Chase.
The film, produced by Indiana Production and directed by David Vergés, marks a turning point compared to the brand's previous communications, telling the story of three characters with an unexpected ending.
For the first time, among other things, storytelling has a new core target as its protagonist: the family. Even the choice of music, usually used to highlight the muscles of the cars, this time, fell on the notes of a famous valzer that emphasises the dance between the three Urus.
The web film, released in a 120 'long version and a 60' social cut, closes with a line that makes clear the positioning and invites Lamborghini Lovers, but not only, to never stop.
Client: Automobili Lamborghini
Agency: Providence Italy (Havas Group Italia), Milan, Italy
Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi
Senior Copywriter: Paolo Marella
Senior Art Director: Claudio La Ragione
Chief Digital Officer: Daniele Silvestri
Account: Eleonora D’Alfonso
Producer: Alessandro Sardini
Social Media Manager: Andrea Macrì, Marco Manfredini
Community Manager: Beatrice Tellaroli
Content Specialist: Paolo Guerra
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Silvia Bergamaschi
Creative Research: Giampaolo Rossi
Post-Producer: Alga Pastorelli
Director: David Vergés
DOP: Román Martinez De Bujo
Editor: Massimo Magnetti
Post production & VFX: Proxima Milano
Sound Design & Mix Audio: Bravagente
Music: “Voices of Springs”
Author: Human Symphony Orchestra
Genres: Action, Storytelling
Categories: Automotive, CarsIndiana Productions, Thu, 10 Sep 2020 10:37:30 GMT