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Feel the Thrill of the Chase with Lamborghini Urus' Action Packed Spot

Creative 326 Add to collection

David Vergés directed the campaign with Indiana Production

Feel the Thrill of the Chase with Lamborghini Urus' Action Packed Spot

Lamborghini Urus launches its latest campaign, ‘The Chase’.

Lamborghini Urus, the Super SUV of the Sant’Agata Bolognese car manufacturer, is back on the market with new colours and a new positioning signed by Providence Italy: Unlock any road. 

The Urus driving mode selector, ANIMA, through which it is possible to drive on any type of playground, exploiting the versatility and power of the engine, has inspired both the concept of the campaign and the creativity behind The Chase.

The film, produced by Indiana Production and directed by David Vergés, marks a turning point compared to the brand's previous communications, telling the story of three characters with an unexpected ending. 

For the first time, among other things, storytelling has a new core target as its protagonist: the family. Even the choice of music, usually used to highlight the muscles of the cars, this time, fell on the notes of a famous valzer that emphasises the dance between the three Urus.

The web film, released in a 120 'long version and a 60' social cut, closes with a line that makes clear the positioning and invites Lamborghini Lovers, but not only, to never stop.

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Client: Automobili Lamborghini


Agency: Providence Italy (Havas Group Italia), Milan, Italy

Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi

Senior Copywriter: Paolo Marella

Senior Art Director: Claudio La Ragione

Chief Digital Officer: Daniele Silvestri

Account: Eleonora D’Alfonso

Producer: Alessandro Sardini

Social Media Manager: Andrea Macrì, Marco Manfredini

Community Manager: Beatrice Tellaroli

Content Specialist: Paolo Guerra


Production Company: Indiana Production

Executive Producer: Karim Bartoletti

Senior Producer: Silvia Bergamaschi

Creative Research: Giampaolo Rossi

Post-Producer: Alga Pastorelli

Director: David Vergés

DOP: Román Martinez De Bujo

Editor: Massimo Magnetti

Post Production 

Post production & VFX: Proxima Milano

Sound Design & Mix Audio: Bravagente

Music: “Voices of Springs”

Author: Human Symphony Orchestra

Genres: Action, Storytelling

Categories: Automotive, Cars

Indiana Productions, Thu, 10 Sep 2020 10:37:30 GMT