McCann London and UM International work together with Microsoft to unveil a free mobile app to launch Kinect™ Star Wars™ for Xbox 360
Today sees the launch of a new mobile app from Microsoft which takes social networking on smartphones into a new stratosphere by allowing fans of the world’s most iconic film franchise to view their Facebook and Twitter feeds in the style of ‘the crawl’, the iconic STAR WARS™ opening title sequence. The app was designed and created by McCann London and UM International.
Free to download on Windows Phones from today and launching on iOS and Android mobile operating systems from 19th April, the new app helps mark the release of “Kinect Star Wars”, the latest blockbuster game from Xbox 360 which harnesses the Kinect’s revolutionary controller-free, motion-tracking technology to enable players to truly fight like a Jedi.
Synching seamlessly with Facebook and Twitter accounts, the app transforms smartphones into the ultimate social media dashboards by aggregating social media streams into one place. Fans can discover more about the full “Kinect Star Wars” game and even purchase a copy direct from the app, all wrapped up in an experience that gives a taste of the fun the game offers.
“Kinect Star Wars” is available now and offers fans of all ages a series of immersive mini games which enable them to experience the STAR WARS franchise like never before. Five dynamic modes include Jedi Destiny: Dark Side Rising, Podracing, Rancor Rampage, Galactic Dance Off and Duels of Fate. The game retails for £39.99/€49.99, while the Xbox 360 Limited Edition “Kinect Star Wars” console bundle is available for £349.99/ €399.99. The bundle features an R2-D2 branded console, C-3PO controller, white Kinect Sensor, the “Kinect Star Wars” game and exclusive C-3PO unlockable for Dance Mode.
Stephen McGill, Director of Xbox and Entertainment for Microsoft UK, comments, “We are literally putting ‘the Force’ directly into people’s phones to help launch “Kinect Star Wars”. Fans will be able to carry a piece of the STAR WARS universe in their pockets and, like the new game for Xbox 360, immerse themselves in the incredible world of one of the most enduring entertainment franchises like never before.”
The app is available in the UK, USA, Republic of Ireland, Germany, Spain, Italy, Netherlands and Sweden. Visit www.xbox.com
for more details.