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FedEx 'Solutions That Matter'

Creative 783 Add to collection

BBDO New York retains classic humour and emotional appeal

FedEx 'Solutions That Matter'

 

This week, FedEx is launching the latest ads in its “Solutions that Matter” campaign, designed to showcase FedEx’s breadth of customer solutions.
 
The new work from FedEx’s long-time creative agency, BBDO New York, retains the classic humor and emotional appeal associated with FedEx advertising.  However, it has been evolved to focus more specifically on small businesses, and how small businesses have changed within today’s economic climate.
 
 
 
Credits
 
Agency: BBDO New York
Client: FedEx
Title: “Remotely” & “Social Media”
 
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
 
Senior Creative Director/Art Director: Dan Lucey
Senior Creative Director/Copywriter: Chris Beresford-Hill
Senior Creative Director/Copywriter: Tom Kraemer
Senior Content Producer: Tricia Lentini
 
Production Company: Biscuit
Director: Tim Godsall
Line Producer: Rick Jarjoura
 
Editing House: No. 6 
Editor: Jason Macdonald
 
Sound Mixer: Tom Jucarone
 
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BBDO New York, Mon, 28 Jan 2013 11:34:47 GMT