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Creative in association withGear Seven
Group745

FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

01/02/2016
Advertising Agency
New York, USA
96
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The montage style ads will use online channels to target a new audience

This week, FedEx launched new pre-roll spots in conjunction with an updated Tumblr site, designed to showcase how FedEx offers its services to help younger start-ups and small business owners reach their goals faster. The work is a twist on the classic montage style often seen in the movies. 

 

The 15-second spots take the sometimes mundane and disruptive media type of pre-roll and use it in a witty and enjoyable way, writing stories that fit the short-form mold.


Created by BBDO New York, the work will target a new audience for the FedEx brand, running in online channels from now until March 31st, 2016.

 







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