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FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

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The montage style ads will use online channels to target a new audience

FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

This week, FedEx launched new pre-roll spots in conjunction with an updated Tumblr site, designed to showcase how FedEx offers its services to help younger start-ups and small business owners reach their goals faster. The work is a twist on the classic montage style often seen in the movies. 

 

The 15-second spots take the sometimes mundane and disruptive media type of pre-roll and use it in a witty and enjoyable way, writing stories that fit the short-form mold.


Created by BBDO New York, the work will target a new audience for the FedEx brand, running in online channels from now until March 31st, 2016.

 







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Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Photographer : Marc Laliberte Else

Production Company: O Positive

Line Producer: Ken Licata, Jr.

Offline

Edit Assistant: Jon Dean

Edit Company: Arcade Edit

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Anna Butler

Music

Audio Post Production: Heard City

Music Production: Walker Music

Producer: Sasha Awn (Audio), Sara Matarazzo (Music)

Sound Engineer: Philip Loeb

Creative Agency

Account Executive: Taylor Baird (Assist)

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Agency: BBDO

Executive Creative Director: Peter Kain, Gianfranco Arena

Executive Producer: Diane Hill (Group)

Managing Director: Kirsten Flanik

Senior Account Director: Kathryn Brown

Post Production / VFX

Post Production Company: The Mill

Producer: Bugs Russell

Telecine: Fergus McCall

Genres: Storytelling

Categories: Mailing, Business Services

BBDO New York, Mon, 01 Feb 2016 10:30:49 GMT