BBDO New York
Mon, 01 Feb 2016 10:30:49 GMT
This week, FedEx launched new pre-roll spots in conjunction with an updated Tumblr site, designed to showcase how FedEx offers its services to help younger start-ups and small business owners reach their goals faster. The work is a twist on the classic montage style often seen in the movies.
The 15-second spots take the sometimes mundane and disruptive media type of pre-roll and use it in a witty and enjoyable way, writing stories that fit the short-form mold.
Created by BBDO New York, the work will target a new audience for the FedEx brand, running in online channels from now until March 31st, 2016.
view more - Creative
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Photographer : Marc Laliberte Else
Production Company: O Positive
Line Producer: Ken Licata, Jr.
Edit Assistant: Jon Dean
Edit Company: Arcade Edit
Editor: Dave Anderson
Executive Producer: Sila Soyer
Producer: Anna Butler
Audio Post Production: Heard City
Music Production: Walker Music
Producer: Sasha Awn (Audio), Sara Matarazzo (Music)
Sound Engineer: Philip Loeb
Account Executive: Taylor Baird (Assist)
Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)
Creative Agency: BBDO
Executive Creative Director: Peter Kain, Gianfranco Arena
Executive Producer: Diane Hill (Group)
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Post Production Company: The Mill
Producer: Bugs Russell
Telecine: Fergus McCall
Categories: Mailing, Business ServicesBBDO New York, Mon, 01 Feb 2016 10:30:49 GMT