BBDO New York
Wed, 27 Jan 2021 14:40:03 GMT
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FedEx Goes Back to Move Forward in New Covid-19 Vaccine Ad
The film from BBDO New York works backwards, reversing the life we’ve all missed and tracing it to FedEx and its monumental efforts to deliver when it matters most
After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back to life like before.
Hopeful for the future, BBDO New York - longtime creative agency for FedEx - has created 'Moving Forward' which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and its monumental efforts to deliver when it matters most.
The film is the first to bring to life the company’s new brand positioning, 'Where now meets next'. Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
The integrated campaign will run across broadcast, online video and social media placements across sport, entertainment and news properties.
Client
Client: FedEx
TITLE: 'Moving Forward'
VP, BRAND EXPERIENCE MARKETING: Monica Skipper
DIRECTOR, ADVERTISING & MARKETING COMMUNICATIONS: Jeff Maddock
MANAGER, ADVERTISING: Lisa Tarjan
SENIOR ADVERTISING ANALYST: Joana Clayton
Agency
CREATIVE AGENCY: BBDO New York
CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars
EVP, EXECUTIVE CREATIVE DIRECTORs: Greg Ketchum and Tom Godici
SVP, SENIOR CREATIVE DIRECTOR: Greg Gerstner
VP, CREATIVE DIRECTOR: Banks Noel
ASSOCIATE CREATIVE DIRECTORs: Karen D'Souza and Rich Fiset
PROJECT MANAGER: Nick Vitale
SVP, GROUP EXECUTIVE PRODUCER: Alex Gianni
SENIOR MUSIC PRODUCER: Julia Millison
SVP, PRODUCTION SERVICES DIRECTOR: Jessica Nugent
VP, BUSINESS AFFAIRS: Kathleen Bannon
ASSOCIATE ART PRODUCER: Lizzy Lehn
EVP, SENIOR ACCOUNT DIRECTOR: Josh Steinman
VP, ACCOUNT DIRECTOR: Miranda Hardy
ACCOUNT MANAGER: Christian Martinez
ACCOUNT EXECUTIVE: Caroline Schwartz
VP, GROUP PLANNING DIRECTOR: Zach Kula
SENIOR PLANNER: Alexandra Britt
Editorial
EDITORIAL COMPANY: Friendshop!
EDITOR/PARTNER: Ben Suenaga
EDITOR: Michael Distelkamp
MANAGING DIRECTOR: Melissa Mapes
PRODUCER: Laura Shackleford
ASSISTANT EDITOR: Molly Gandor
Post production
TELECINE/COLOuR COMPANY: Color Collective
TELECINE ARTIST: Alex Bickel
COLOuR ASSIST: Alex Jimenez
PRODUCER: Claudia Guevara
CONFORM / FINISH COMPANY: Friendshop!
CONFORM FLAME: Mario Caserta
PRODUCER: Laura Shackleford
GRAPHIC DESIGN COMPANY: Friendshop!
Motion Graphics: Rebecca Bolde
Music and Sound
MUSIC COMPANY: Music and Sound design by Halo Music and Sound
COMPOSER: Seth Olinsky
PRODUCER: Peter Gannon
SOUND DESIGN: Gus Koven
MIX & RECORD COMPANY: Sound Lounge
ENGINEER: Tom Jucarone
PRODUCER: Lauren Mullen
Categories: Business Services, Courier
BBDO New York, Wed, 27 Jan 2021 14:40:03 GMT
