The film from BBDO New York works backwards, reversing the life we’ve all missed and tracing it to FedEx and its monumental efforts to deliver when it matters most
After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back to life like before.
Hopeful for the future, BBDO New York - longtime creative agency for FedEx - has created 'Moving Forward' which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and its monumental efforts to deliver when it matters most.
The film is the first to bring to life the company’s new brand positioning, 'Where now meets next'. Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.
The integrated campaign will run across broadcast, online video and social media placements across sport, entertainment and news properties.