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FedEx Goes Back to Move Forward in New Covid-19 Vaccine Ad

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The film from BBDO New York works backwards, reversing the life we’ve all missed and tracing it to FedEx and its monumental efforts to deliver when it matters most

FedEx Goes Back to Move Forward in New Covid-19 Vaccine Ad
After a year of hardship due to Covid-19, we’re finally seeing the light at the end of the tunnel with the recently released vaccine. So FedEx, one of the largest delivery services in the world, is doing its part to help by pitching in to deliver the vaccines – the first step to getting back to life like before. 

Hopeful for the future, BBDO New York - longtime creative agency for FedEx - has created 'Moving Forward' which captures the anticipation and moments that the delivery of the vaccines will enable. The film works backwards, reversing the life we’ve all missed, tracing it to FedEx and its monumental efforts to deliver when it matters most.


The film is the first to bring to life the company’s new brand positioning, 'Where now meets next'. Delivering vaccines was a key opportunity to highlight how FedEx is always innovating to stay ahead of its customers’ changing expectations.

The integrated campaign will run across broadcast, online video and social media placements across sport, entertainment and news properties. 

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Client

Client: FedEx

TITLE: 'Moving Forward'

VP, BRAND EXPERIENCE MARKETING: Monica Skipper

DIRECTOR, ADVERTISING & MARKETING COMMUNICATIONS: Jeff Maddock

MANAGER, ADVERTISING: Lisa Tarjan

SENIOR ADVERTISING ANALYST: Joana Clayton

Agency

CREATIVE AGENCY: BBDO New York

CHIEF CREATIVE OFFICER, WORLDWIDE: David Lubars

EVP, EXECUTIVE CREATIVE DIRECTORs: Greg Ketchum and Tom Godici

SVP, SENIOR CREATIVE DIRECTOR: Greg Gerstner

VP, CREATIVE DIRECTOR: Banks Noel

ASSOCIATE CREATIVE DIRECTORs: Karen D'Souza and Rich Fiset

PROJECT MANAGER: Nick Vitale

SVP, GROUP EXECUTIVE PRODUCER: Alex Gianni

SENIOR MUSIC PRODUCER: Julia Millison

SVP, PRODUCTION SERVICES DIRECTOR: Jessica Nugent

VP, BUSINESS AFFAIRS: Kathleen Bannon

ASSOCIATE ART PRODUCER: Lizzy Lehn

EVP, SENIOR ACCOUNT DIRECTOR: Josh Steinman

VP, ACCOUNT DIRECTOR: Miranda Hardy

ACCOUNT MANAGER: Christian Martinez

ACCOUNT EXECUTIVE: Caroline Schwartz

VP, GROUP PLANNING DIRECTOR: Zach Kula

SENIOR PLANNER: Alexandra Britt

Editorial

EDITORIAL COMPANY: Friendshop!

EDITOR/PARTNER: Ben Suenaga

EDITOR: Michael Distelkamp

MANAGING DIRECTOR: Melissa Mapes

PRODUCER: Laura Shackleford

ASSISTANT EDITOR: Molly Gandor

Post production

TELECINE/COLOuR COMPANY: Color Collective

TELECINE ARTIST: Alex Bickel

COLOuR ASSIST: Alex Jimenez

PRODUCER: Claudia Guevara

CONFORM / FINISH COMPANY: Friendshop!

CONFORM FLAME: Mario Caserta

PRODUCER: Laura Shackleford

GRAPHIC DESIGN COMPANY: Friendshop!

Motion Graphics: Rebecca Bolde

Music and Sound

MUSIC COMPANY: Music and Sound design by Halo Music and Sound

COMPOSER: Seth Olinsky

PRODUCER: Peter Gannon

SOUND DESIGN: Gus Koven

MIX & RECORD COMPANY: Sound Lounge

ENGINEER: Tom Jucarone

PRODUCER: Lauren Mullen

Categories: Business Services, Courier

BBDO New York, Wed, 27 Jan 2021 14:40:03 GMT