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FedEx App better than a Cheesy Jingle

Creative 472 Add to collection

The Facebook app displays how the courier company can help your business – but not by a cringe-worthy tune

FedEx App better than a Cheesy Jingle

 

FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle.  The app invites customers to input their business details which then become customisable parts of their very own ‘jingle’.  It’s another way FedEx is looking to increase engagement within its fast growing social community on Facebook.
 
The app is intended to provide a unique, entertaining and interactive experience, taking the idea of 'solutions that matter' from a reverse angle:  there are many things FedEx can do to help your business succeed; a cheesy ‘Jingle’ isn’t one of them. 
 
The 'Jingle Studio' app was created by BBDO NY, working with Caviar and Haus.  It juxtaposes a low-fi interface with a new text-to-singing technology. 
 
Check the app out here: https://apps.facebook.com/fedexjingle
 
Credits
 
Agency: BBDO New York
 
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
Copywriter: Jessica Coulter
Art Director: Matt Sorrell
Senior Content Producer/Interactive Producer: Jesse Brihn
Executive Interactive Producer: Nicole Rannou
Account Director: Neil Onsdorff
Account Manager: David McKenzie
 
Production Company: Caviar, Los Angeles
Executive Producer: Michael Sagol
Executive Producer: Jasper Thomlinson
Producer: Todd Makurath
Director: Matt & Oz
Director of Photography: Dave Jones
 
Integrated Media: HAUS, Los Angeles
Executive Producer: Jared Plummer
Producer: Giuseppe Lupo
Creative Director: Rasmus Blaesbjerg
Design Director: Steed Griffin
 
Editing Company: Caviar, Los Angeles
Editor: Jacob Ritley
 

 

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BBDO New York, Fri, 05 Oct 2012 15:55:13 GMT