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Fearne Cotton Can't Wait in St Luke's New Very Campaign

Creative 641 Add to collection

Wanda director Ryan Hope brings a touch of style to spot

Fearne Cotton Can't Wait in St Luke's New Very Campaign, the online department store, is celebrating its flexible free delivery offering in a £1.6m TV and Print campaign.

The campaign, created by St Luke’s, demonstrates that you can ‘do tomorrow in style’ with which has all the brands you can’t wait to have vailable for free next day delivery. With over 5,500 designated click and collect locations around the country, there is no need to wait for all your latest purchases, you can simple pick them up from a local store.

The 30 second TV spot shows a series of girls, including brand ambassador Fearne Cotton, so excited to get their hands on their latest purchases, that they rip them open and start using them right there and then in their local Collect+ store. 

The packages the girls have ordered include beauty, fashion and tech brands showcasing the range of department stores that Very offer and are available under the ‘free next day delivery’ service. 

With scenes taking place in newsagents, a mini market, and the post office, the ad shows that picking up orders from are more convenient than you may think.

The TV ad was directed by Ryan Hope, through Wanda, and features an exclusively tailored soundtrack by Brendan Woithe, who mixed sound design with original compositions to create a bespoke sound for each of the scenes in the ad. 

St Luke’s Executive Creative Director, Alan Young said: “We're delighted that Very continues to attract the brightest and most exciting young directors. The brand has carved its own distinct space in the category.”

Jon Owen, Retail Director at Shop Direct, home to, said: “As a leading online retailer, product delivery is at the heart of our offering. Our partnership with Collect+ means that we are providing our customers access to hundreds of top brands in a way that is incredibly convenient for them. St Luke’s have created a campaign to communicate this message in a stylish and aspirational yet still relatable way.”

Very 'Cant Wait'
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Advertiser: Very

Post Production / VFX

Colourist: Richard Fearon

Post Production Company: Moving Picture Company

Producer: Jonathan Box

VFX Supervisor: Sam Napper

Creative Agency

Creative Agency: St Luke’s

Art Director: Mick Brigdale

Copywriter: Al Young

Executive Creative Director: Al Young

Planner: Rose Van Orden

Producer: Fiona Plumstead

Media Agency

Media Agency: Vizeum

Production Company

Director: Ryan Hope

Production Company: Wanda


Audio Post Production: Ben Leeves at Grand Central

Music Production: Brendan Woithe


Editor: Ryan Boucher at Marshall St Editors

Genres: People

Categories: Online retailers, Retail and Restaurants

St Luke's, Thu, 09 Oct 2014 13:19:06 GMT