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Creative in association withGear Seven
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Fearne Cotton Can't Wait in St Luke's New Very Campaign
09/10/2014
Group745
Advertising Agency
London, UK
251
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Wanda director Ryan Hope brings a touch of style to spot
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Very.co.uk, the online department store, is celebrating its flexible free delivery offering in a £1.6m TV and Print campaign.

The campaign, created by St Luke’s, demonstrates that you can ‘do tomorrow in style’ with Very.co.uk which has all the brands you can’t wait to have vailable for free next day delivery. With over 5,500 designated click and collect locations around the country, there is no need to wait for all your latest purchases, you can simple pick them up from a local store.

The 30 second TV spot shows a series of girls, including brand ambassador Fearne Cotton, so excited to get their hands on their latest purchases, that they rip them open and start using them right there and then in their local Collect+ store. 

The packages the girls have ordered include beauty, fashion and tech brands showcasing the range of department stores that Very offer and are available under the ‘free next day delivery’ service. 

With scenes taking place in newsagents, a mini market, and the post office, the ad shows that picking up orders from Very.co.uk are more convenient than you may think.

The TV ad was directed by Ryan Hope, through Wanda, and features an exclusively tailored soundtrack by Brendan Woithe, who mixed sound design with original compositions to create a bespoke sound for each of the scenes in the ad. 

St Luke’s Executive Creative Director, Alan Young said: “We're delighted that Very continues to attract the brightest and most exciting young directors. The brand has carved its own distinct space in the category.”

Jon Owen, Retail Director at Shop Direct, home to Very.co.uk, said: “As a leading online retailer, product delivery is at the heart of our offering. Our partnership with Collect+ means that we are providing our customers access to hundreds of top brands in a way that is incredibly convenient for them. St Luke’s have created a campaign to communicate this message in a stylish and aspirational yet still relatable way.”

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Credits
Brand
Agency / Creative
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Post Production / VFX
Editorial
Music / Sound
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