The Clio Awards, the esteemed international advertising, design and communications competition, today unveiled 2017 Grand Clio Award Winners and “Of the Year” winners, which were first announced live during the 58th annual ceremony, held at The Tent at Lincoln Centre in New York City. Cecily Strong, “Saturday Night Live” cast member, hosted the evening.
McCann New York received an unprecedented five Grand Clio Awards for their work with State Street Global Advisors on the commissioned “Fearless Girl”. The bronze sculpture, created by Kristen Visbal, stares down the “Charging Bull” on Wall Street, and gained international attention for building awareness of gender equality. Randi Zuckerberg introduced the agency’s historic wins for Branded Content, Public Relations, Events/Experiential, Out of Home and Innovation during a special presentation.
Additional 2017 Grand Clio Winners are:
· Direct: 180LA for Boost Mobile with “Boost Your Voice”
· Digital/Mobile: DAVID for Burger King with “Google Home of The Whooper”
· Print: DAVID for Burger King with “Burning Stores”
· The Power of Imagery: Grey Germany for Terre des Femmes FGM with “Open Your Eyes”
· Brand Design: Leo Burnett, Toronto for IKEA Canada with “IKEA: Cook This Page”
· Product Design: McCann Worldgroup India for Ministry of Public Health, Afghanistan with “The Immunity Charm”
· Branded Entertainment: Pereira & O’Dell for Netscout with “Lo & Behold: Reveries of the Connected World”
· Film: The Martin Agency for Donate Life with “The World’s Biggest Asshole”
· Integrated Campaign: Überground GmbH for LIDL with “#SANTACLARA Christmasfilm”
“Of the Year” honors were presented to those that collected the most statue points across all mediums for 2017. The honorees are:
· Advertiser of the Year: State Street Global Advisors
· Agency of the Year: McCann New York
· Agency Network of the Year: BBDO Worldwide
“Our 58th annual ceremony showcased the true power of creativity. Many of our winners spoke of the importance of this industry, and the brilliant, challenging, inspiring projects happening around the world,” said Nicole Purcell, President, Clio. “The creatives responsible for all of the winning work last night displayed guts and bravery in the fight to bring their projects to life. At Clio, we are proud to celebrate and honor the work that makes people think and feel, 365 days a year.”
David Lubars, Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, accepted the 2017 Clio Lifetime Achievement Award from Greg Hahn, Chief Creative Officer of BBDO New York.
Sesame Workshop, the non-profit educational organization behind “Sesame Street”, received the first-ever Clio Global Impact Award, which honors an individual or organization who has produced groundbreaking work addressing the world’s most important social and humanitarian issues. Sherrie Westin, EVP for Global Impact and Philanthropy at Sesame Workshop, accepted the award on behalf of the organization from Keith Reinhard, a former Clio Lifetime Achievement recipient and long-time Sesame Workshop board member.
Michelle Lee, Editor-in-Chief of Allure introduced the Clio Fashion & Beauty portion of the evening. Model and singer-songwriter Karen Elson was on hand to present Grace Coddington, Vogue America’s creative director-at-large, with the 2017 Lifetime Achievement Award for Clio Fashion & Beauty, which honors creative excellence in the business of style.
Clio Music was sponsored for the third year by Citi® Private Pass®, and introduced by Jennifer Breithaupt, Global Consumer Chief Marketing Officer, Citi. The 2017 Clio Music Honorary award recipient was Kasseem Dean (Swizz Beatz), an internationally acclaimed Grammy-Award winning music producer and global entrepreneur. Music executive Sylvia Rhone presented Swizz Beats with his award at the ceremony.
Clio Music also included performances by Marian Hill and Iron & Wine, both of which appeared on the 2017 Billboard and Clio Music Charts powered by Shazam. Nathan Morris and Shawn Stockman of Boyz II Men made a surprise appearance at the beginning of the ceremony to spoof their recent GEICO spot with Strong.