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Fear the Rundead in Brooks Running's Excellent Zombie Apocalypse Spot

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Editors' Choice: Furlined's Björn Rühmann shoots jogging zombies for Leo Burnett Chicago

Fear the Rundead in Brooks Running's Excellent Zombie Apocalypse Spot

Brooks Running has this week unveiled a new campaign called 'Live the Way You Run. Run Happy.' Created by Leo Burnett Chicago, the global campaign focuses on communicating how running can impact more than just a moment or a day, but an entire life. With the help of the right shoes, running can get people out of a rut, bring them to life and allow them to run happy. 

The campaign’s anthem spot 'The Rundead' takes an unexpected, new approach for the Brooks brand in its first-ever TV commercial.

In the compelling, cinematic spot, zombies roam free across a barren, post-apocalyptic town. As the zombies encounter Brooks running shoes, things begin to change in a big way. Stumbles become precise movements, bloodshot eyes become clear, and the transformative power of running becomes evident. 

The spot features special effects makeup by Academy Award-winning artist Dominie Till, and even includes a special appearance by Brooks CEO James M. Weber as a zombie.


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Production Company

Director: Björn Rühmann

Production Company: Furlined

Music

Sound Design: Human

Offline

Edit Company: Whitehouse Post

Editor: Matthew Wood

Creative Agency

Chief Creative Officer: Mark Tutssel

Copywriter: Dave Loew

Creative Agency: Leo Burnett

Executive Creative Director: Jon Wyville, Dave Loew

Head of TV / Production: Vincent Geraghty

Senior Producer: Michael Petrucelly

Genres: Comedy, Visual VFX, Action

Categories: Shoes, Clothing and Fashion

Leo Burnett Chicago , Fri, 12 Feb 2016 15:32:04 GMT