Leo Burnett Chicago
Fri, 12 Feb 2016 15:32:04 GMT
Brooks Running has this week unveiled a new campaign called 'Live the Way You Run. Run Happy.' Created by Leo Burnett Chicago, the global campaign focuses on communicating how running can impact more than just a moment or a day, but an entire life. With the help of the right shoes, running can get people out of a rut, bring them to life and allow them to run happy.
The campaign’s anthem spot 'The Rundead' takes an unexpected, new approach for the Brooks brand in its first-ever TV commercial.
In the compelling, cinematic spot, zombies roam free across a barren, post-apocalyptic town. As the zombies encounter Brooks running shoes, things begin to change in a big way. Stumbles become precise movements, bloodshot eyes become clear, and the transformative power of running becomes evident.
The spot features special effects makeup by Academy Award-winning artist Dominie Till, and even includes a special appearance by Brooks CEO James M. Weber as a zombie.
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Director: Björn Rühmann
Production Company: Furlined
Sound Design: Human
Edit Company: Whitehouse Post
Editor: Matthew Wood
Chief Creative Officer: Mark Tutssel
Copywriter: Dave Loew
Creative Agency: Leo Burnett
Executive Creative Director: Jon Wyville, Dave Loew
Head of TV / Production: Vincent Geraghty
Senior Producer: Michael Petrucelly
Genres: Comedy, Visual VFX, Action
Categories: Shoes, Clothing and FashionLeo Burnett Chicago , Fri, 12 Feb 2016 15:32:04 GMT