The FCB Network has continued its streak of excellence, adding a total of ten Lions to its roster during day two of this year’s Cannes Lions International Festival of Creativity. To date, FCB has been awarded 14 Lions – in addition to the FCB Health Network’s “Healthcare Network of the Year” title – which consist of 2 Gold, 6 Silver and 6 Bronze.
FCB/SIX’s “Destination Pride” campaign, on behalf of PFLAG Canada, was at the forefront of the day’s winning campaigns. “Destination Pride” – a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualise the world’s LGBTQ+ laws, rights and social sentiment for LGBTQ+ travellers – brought home four awards in distinctive categories. The campaign earned two Gold Lions in the Mobile and Design categories, as well as an individual Silver in Mobile and Bronze in Design.
The list of today’s FCB winners also includes three campaigns from Area 23, in honour of groups Change the Ref, the National Organisation for Victim Assistance and New York-Presbyterian, respectively:
· Silver: “Posts into Letters” – Print & Publishing – Area 23
· Bronze: “The Rape Tax” – Print & Publishing – Area 23
· Bronze: “TXT 2 HELP”– Mobile – Area 23