FCB celebrated a momentous third day at Cannes with FCB New York and FCB/SIX leading the pack with the historic win of two Grand Prix trophies. This is FCB/SIX’s first Grand Prix, giving them much to celebrate tonight at the Palais.
FCB New York took center stage for the innovative 'Whopper Detour' campaign, on behalf of Burger King, celebrating its monumental 6 wins to date, including one Grand Prix in Direct — Retail. The renowned campaign was a hit amid Burger King’s push to promote new order-ahead features of its redesigned mobile app by selling Whopper sandwiches “at” McDonald’s for only a penny, for a limited time. The app geo-fenced McDonald’s restaurants so that the Whopper Detour promotion only unlocked when users were physically within 600 feet of Burger King’s biggest competitor.
FCB/SIX was honored with its very first Grand Prix for 'Go Back to Africa
,' on behalf of Black & Abroad, in the category of Creative Data — Social Data & Insight. Taking a bold and provocative step, the campaign takes the racist and derogatory phrase “Go back to Africa” and gives it a new, positive spin for a pan-African tourism campaign that celebrates the continent’s beauty and diversity. In addition to notching top honors, 'Go Back to Africa' also garnered a Bronze Lion for Social & Influencer — Audience Targeting / Engagement Strategies and a Silver Lion for Media — Social Behavior & Cultural Insight.
Today’s wins contribute to FCB’s significant haul at Cannes Lions 2019, with 2 Grand Prix, 12 Gold, 6 Silver and 11 Bronze to date.