Tue, 30 Mar 2021 11:39:00 GMT
FCB Ulka Group is celebrating its 60th anniversary. Ulka Advertising was established in 1961 by Bal Mundkur with just seven people with the clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the top 5 networks in the country with over 750 employees, spread across 6 offices, partnering 120+ clients.
The agency's creativity has truly been the fuel for its growth. The fact that the FCB Ulka Group has been named the Number 1 creative agency in India by prestigious global institutions like Cannes, One Show and WARC, is a testament to keeping its legacy of creative excellence alive, year on year.
The Group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy.
Speaking on the occasion, Rohit Ohri, group chairman & CEO, FCB India said: “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organizational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years."
The symbol, illustrated in FCB colours, marries the agency's maturity in years and our ability to delve deep into brands. It represents dynamism. An ever-evolving identity. It epitomises the agency's DNA that echoes in its client relationships - Never Finished Partnerships. The bond and relationship FCB shares with employees, past and present - Never Finished Relationships. The journey, where they walk with their clients, the solutions they present them with and the iconic campaigns they create with them - Never Finished Stories.
Rohit Ohri adds: “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be 'Never Finished'…”view more - Hires, Wins & BusinessFCB India, Tue, 30 Mar 2021 11:39:00 GMT