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Wed, 21 Jun 2017 10:37:25 GMT
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FCB Toronto Wins Five Lions on Day Two of Cannes
The FCB Network’s cumulative tally rises to 29 trophies at the Festival.
The FCB Network has continued its streak of excellence, adding a total of eight Lions to its roster during day two of this year’s Cannes Lions International Festival of Creativity. To date, FCB and its affiliates have been awarded 29 Lions, which consist of three Gold, 11 Silver and 15 Bronze.
FCB Toronto’s “Down Syndrome Answers” initiative, on behalf of the Canadian Down Syndrome Society, was at the forefront of today’s winning campaigns, bringing home five awards in multiple categories. The campaign earned two Silver Lions in the Cyber and Direct categories, a Bronze in the Creative Data category and two additional Bronzes in the Cyber category. Refer to the charts below for full information on each of today’s honors, which also included wins for Area 23, FCB Chicago and FCB New Zealand:
Cannes Lions – Creative Data
Award | Office | Campaign Title | Client/Brand | Category/Media |
BRONZE | FCB Toronto | Down Syndrome Answers | Canadian Down Syndrome Society | Creative Data: Data- Driven Targeting |
Cannes Lions – Cyber
Award | Office | Campaign Title | Client/Brand | Category/Media |
SILVER | FCB Toronto | Down Syndrome Answers | Canadian Down Syndrome Society | Cyber: Native Advertising |
BRONZE | FCB Toronto | Down Syndrome Answers | Canadian Down Syndrome Society | Cyber: Use of Social Data & Insight |
BRONZE | FCB Toronto | Down Syndrome Answers | Canadian Down Syndrome Society | Cyber: Social Purpose |
Cannes Lions – Mobile
Award | Office | Campaign Title | Client/Brand | Category/Media |
BRONZE | FCB New Zealand | Go Balls Out | Testicular Cancer NZ | Mobile: Content for User Engagement |
Cannes Lions – Innovation
Award | Office | Campaign Title | Client/Brand | Category/Media |
BRONZE | Area 23 | iTBra – The Wearable That Detects Cancer | Cyrcadia Health | Innovation: Early Stage Technology |
Cannes Lions – Direct
Award | Office | Campaign Title | Client/Brand | Category/Media |
SILVER | FCB Chicago | The Biggest Sports Endorsement Deal of All Time | Archer + Wolf, LLC | Direct: Low Budget/High Impact Campaign |
SILVER | FCB Toronto | Down Syndrome Answers | Canadian Down Syndrome Society | Direct: Data-Driven Targeting |
