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FCB Shanghai & Oreo Create a Wonderfilled World for China’s Urban Fashionistas

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Agency launches second wave of Oreo Delight Thin campaign

FCB Shanghai & Oreo Create a Wonderfilled World for China’s Urban Fashionistas

Continuing from the successful launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by FCB Shanghai. The creative falls under the new Oreo brand platform “Wonderfilled”, using animation to explore an imaginary world of fashion and encourage adults to see the world from a different perspective.

The objective of the campaign is to drive awareness and penetration of Oreo Delight Thin, targeting a new consumer group: urban females who are socially savvy and have strong fashion sense. The sleeker snack alludes to contemporary “slimline” design trends, like smartphones and clutch bags, making it more than a mere cookie and answering the fashionistas desire for a lighter way to enjoy Oreo.

“In this spot, we are showcasing the product as hero in a fashion related setting to echo to our first Oreo Delight Thin TVC. The cookie becomes almost like a supermodel that is irresistible to everyone. It has been a delight to work on this project.” Andy Chan, Executive Creative Director of FCB Shanghai commented. 


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Media Agency

Media Agency: Carat

Offline

Edit Company: Timo Fritsche

Client

Brand: Oreo Delight Thin

Production Company

Director: Florian Pack

DOP: Christian Datum

Producer: (Head) Kjell Kunde, (Associate) Johnny Hu, Robin Chen

Production Company: TRIBE / Chimney

Creative Agency

Account Executive: Holly Zhang

Creative Agency: FCB Shanghai

Art Director: Edward Cheung

Copywriter: Lemon Xie

Designer: Florian Pack, Sam Hencher

Executive Creative Director: Andy Chan, Lay Xie

Group Account Directors: Tess Wang

Genres: Music performance

Categories: Food, Confectionery

FCB APAC, Wed, 14 Jan 2015 11:59:51 GMT