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FCB RG2 Opens an Unforgettable Bank Account to Combat Alzheimer’s

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Donations made to the Banplus account go towards programs that provide support to Alzheimer's patients

FCB RG2 Opens an Unforgettable Bank Account to Combat Alzheimer’s

While Alzheimer’s is a disease that is growing worldwide, donations to Alzheimer’s non-profit organizations in Venezuela have declined. Ironically, one reason why people don’t donate is because they don’t remember how to donate.

Banplus, a bank in Venezuela, and FCB RG2 came together to create "The Unforgettable Account," for the Alzheimer’s Foundation of Venezuela. The account number is: 0000-0000-00-0000000000. By creating an account number that is so easy to remember, people had one less reason to forget to donate.

Donations made to the 0000-0000-00-0000000000 account goes toward programs that provide support and training to caregivers of patients with Alzheimer’s and promising research initiatives.

Facing a plethora of challenges and an unsteady economy, the people of Venezuela have come together to help those with Alzheimer’s through this campaign. Since its launch, donations to the Foundation have increased by 226%.

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Advertiser: Banplus

Production Company

Director: Evans Briceño

DOP: Maurizio De Vita

Executive Producer: Juan Bernardo González

Producer: Guillermo Pérez

Production Company: Whiskey Film


Artist: Sydney Reyes


Edit Company: Blue Post

Editor: Evans Briceño

Creative Agency

Account Supervisor: Valentina Aveledo

Art Director: Exequiel Rodríguez

Chief Creative Officer: Exequiel Rodríguez

Creative Agency: FCB RG2

Photographer: Daniel Méndez

Planner: (Chief Planning Officer) Julio Grande Allende

Senior Copywriter: José Manuel Ferreira

Genres: People, Storytelling, Dialogue

Categories: Banking, Finance

FCB US, Tue, 07 Apr 2015 11:32:09 GMT