The creative leader will continue to forge partnerships with national and international clients and produce equity-building work
FCB announced today that current FCB Toronto co-chief creative officer Nancy Crimi-Lamanna has been promoted to FCB Canada chief creative officer, effective immediately. In this new role, Crimi-Lamanna will collaborate with the FCB North America team to further fuel the creative culture and provide stronger integrated solutions for clients. She also adds creative oversight of FCB’s Montreal operations to her current duties. Crimi-Lamanna previously served as co-chief creative officer of FCB Toronto in partnership with Jeff Hilts, who continues as the CCO of that office.
“With the incredible growth that FCB has had in Canada over the last few years and the increasing role that our team in Canada is playing within FCB’s North American model, it is imperative that we have top leaders like Nancy closely aligned with clients we serve across multiple offices,” said Bryan Kane, president, FCB Canada. “She will further fuel FCB’s core belief that creativity is an economic multiplier for our clients.”
Crimi-Lamanna joined FCB in 2015 as creative director and was quickly named co-chief creative officer in September 2016. Over that time she has helped establish FCB as an internationally recognised creative agency and one of the most highly regarded in Canada, evidenced by being named Strategy’s 'Digital Agency of the Year' four years in a row and bringing home Canada’s first creative data and strategy Lion for her work on the Canadian Down Syndrome Society at the Cannes Festival of Creativity. Additionally, she was selected by Adweek as one of 33 Brand Stars that are shaping Toronto into the creative hub it is today.
“What we’ve been able to accomplish over the last five years is in large part due to the incredible teams and leaders I get to collaborate with every day, both within the agency and with our clients,” said Crimi-Lamanna. “I’m looking forward to deepening those relationships and creating new partnerships across the North America model.”
“In her five years, Nancy has made her mark here,” added FCB global chief creative officer Susan Credle. “She has doubled down on FCB’s commitment to creating ‘famous work that makes brands famous.’ She has pushed to develop more brand platforms for clients. Canada – and our global network as a whole – will benefit from Nancy’s tenacious leadership and creative point of view.”
Additionally, FCB announced that Tracy Little has been elevated to managing director of the Toronto office. Little will lead the agency’s client account group, playing an active role in day-to-day decisions for FCB Toronto’s operations. In her nearly five-year tenure at FCB, Little has overseen the BMO business, among other clients, and was part of the team that developed the 'BMO Effect' campaign. She quickly earned the trust of her clients, built strong relationships and helped lead BMO across their North American footprint.
These latest promotions in Canada come on the heels of an exciting new structure that late in 2019 united all FCB North American operations – fuelling a wave of new business momentum – in part because of this four-time 'Digital Agency of the Year' winner that was also the most awarded Canadian creative agency at the 2018 Cannes Lions Festival. In 2020, FCB was named a 'Best Place to Work' by Ad Age and took home the #1 Most Awarded Campaign in the World on WARC’s Creative 100 for Burger King’s 'The Whopper Detour'.