Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FCB Partners Celebrates a New Generation of Clean for Scottex Toilet Tissue

Creative 99 Add to collection

FCB Partners launches the latest range of tissue featuring an innovative 3D texture

FCB Partners Celebrates a New Generation of Clean for Scottex Toilet Tissue

FCB PARTNERS, the agency led by chairman and CEO Giorgio Brenna and managing director Fabio Bianchi, puts its mark on the new chapter of Scottex communication in Italy. 

As a part of the brand relaunch, started two years ago by FCB PARTNERS with an integrated multichannel plan, today the agency is ready to launch a new campaign for the New Scottex Pulito Completo. A brand new product, with an innovative 3D texture offering to consumers a truly new experience of an unbeatable clean.

The communication plan developed by the agency, under the creative direction of agency ECD Alessandro Antonini, includes new video content aimed to both television and online use, including social media.

The storytelling unravels between the small moments of everyday life when Scottex products help consumers to turn clean into love, coherently with the well established brand strategic positioning developed by FCB PARTNERS for Scottex on the Italian market. 

This is a new step on the common path that FCB PARTNERS and Scottex started two years ago to give back to the brand its leadership on the market but also in the heart of consumers.The developed campaign formats are 30, 15 and 6 second bumper ads for both television and YouTube, plus a wide number of small formats dedicated to the social media plan of activities.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Media Center:  Mindshare Media Ltd

Channels:  TV/DIGITAL DISPLAY/SOCIAL

Production house:  Skipless (new footage) and MovieMagic (previous footage)

Genres: People, Dialogue

Categories: Home, Toilet Paper

FCB EMEA, Mon, 01 Mar 2021 12:07:03 GMT