FCB New Zealand has today confirmed the appointment of Paul Shale to the position of CEO, FCB New Zealand.
joins FCB from Roadtrippers Australasia, the GPS-tourism martech
division of US corporate TH2, where he was CEO. Prior to his position
with Roadtrippers, Shale was founder and CEO of Consortium, an Auckland
based marketing services agency.
FCB global vice chairman,
Bryan Crawford, felt the future of FCB New Zealand would be in excellent
hands under Shale's leadership.
Says Crawford: "Paul is a high achieving business entrepreneur and
his experience in senior NZ management roles in several advertising
multinationals including Publicis and BBDO, including founding his own
agency are outstanding credentials to lead FCB New Zealand. He is
creatively driven and has a really good understanding of the NZ psyche.
I'm excited at what Paul will bring to the table, to build on the
agency's continued success."
Shale founded Consortium in 2003,
an agency that was based on a freelance and agile model that employed
skills and expertise by project, as well as having full-time staff
serving the more traditional advertising clients. Consortium achieved
local and international renown for the innovative creative work for 42
Below. The overall communications strategy was a significant driver in
the very successful business trade sale of 42 Below in 2006.
was also engaged by AUT University to help prevent its University
status being revoked. AUT became the fastest growing NZ University for
several consecutive years with a focus on degree and postgraduate
students, and Tertiary Education Commission requirements were achieved
years ahead of deadline. In 2010 Shale was recognised as one of 10 key
contributors to the University with an AUT Decade Award (2000-2010).
also delivered breakthrough work for brands including Spark,
Yahoo!Xtra, Lightbox, BigPipe, iHug, Charlie's, Sony, Methven; and
through its New York office for Behance, Sara Lee and Ito En.
Shale: "It's a thrill and privilege to join FCB. They are known for
their extraordinarily talented people in Auckland and Wellington and
have delivered consistently outstanding results for New Zealand's
leading brands. Along the way they have created truly unique IP that
will accelerate client performance in 2019 and beyond. Given perceptions
of the ad industry and FCB's results, breadth and depth of talent you'd
expect some arrogance to have crept into the culture, but it's
refreshingly absent. I'm proud to be joining an agency that genuinely
cares for their people and clients, practices authentic integration
across disciplines, and is driven by a mandate for diversity and ethical