FCB Canada is pleased to announce Samia Chebeir as the new President of FCB Montreal. In her role, Samia Chebeir will be charged with leading the agency vision and building a team that is driven to help clients change behavior to drive business.
“After a comprehensive search for a new President, I felt an instant connection with Samia,” says Tyler Turnbull, CEO of FCB Canada. “She is a committed leader who has a proven track record building strong teams, deep client relationships and world-class creative that changes behaviour. But beyond her amazing abilities – she is a wonderful person who will greatly enhance our national FCB leadership team.”
Chebeir will lead the FCB Montreal office across a range of National and Quebec-specific clients. Prior to joining the agency, Chebeir was Vice-President, General Manager at lg2. She has also held posts at Taxi and Cossette.
“What attracted me to join FCB was Tyler’s vision in building the agency I’ve always wanted to work for, with the people and partners I’ve always wanted to work with. “ says Chebeir. “I’m looking forward to putting the creative product at the centre of everything we do and developing culture and team like no other.”
FCB Montreal works across a range of clients including BMO, Weight Watchers Canada, Air Canada, Sun Life Financial, Belairdirect, Nivea and many more.
Adds Turnbull: “Samia has a reputation in the market that is outstanding and I know that clients and teams will be inspired by her approach. Some of the best creative work in Canada is coming from Quebec right now and I know Samia will help us to continue to win on a national scale.”