FCB Milan Wins Pitch for Crédit Agricole Campaign
Campaign for the mortgage company aims to satisfy growing need for customer convenience and flexibility
FCB Milan, the agency headed by Fabio Bianchi and Francesco Bozza, Managing Partner and Chief Creative Officer respectively, has been chosen by Crédit Agricole for their new mortgages campaign.
The new communications work in continuity with the strategic and creative plan of the institutional campaign. The objective is to present the new mortgage as designed to satisfy the growing needs of customers in terms of convenience and flexibility.
“It is a great pleasure to be able to give our creative contribution to Crédit Agricole, a brand that is becoming more and more established in the Italian banking scene for solidity, reliability and transparency”, comments Fabio Bianchi. "We have found a shared vision for a communication which is able to make the most of every single point of contact with customers for a particularly effective strategy."
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Audio Post Production: 23HB/Disc to Disc
Editor: Massimo Magnetti
Post Production / VFX
Post Production Company: Edi
Production Company: Think | Cattleya
Executive Producer: Danielle Joujou
Director: Rodrigo Saavedra
DOP: Javier Julia
Producer: Arianna Messina
Advertiser: Crédit Agricole,
FCB EMEA, Mon, 16 Apr 2018 13:33:13 GMT
Creative Agency: FCB Milan
Chief Creative Officer: Francesco Bozza
Group Creative Director: Fabio Teodori
Senior Copywriter: Massimiliano Sala
Senior Art Director: Marco Vercelli
Client Service Director: Carlotta Piccaluga
Strategic Planner: Paolo Costella