Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

FCB Mexico & NZ Turn Tablet Time into Reading Time with 'ReadOn' App



Cengage Learning launches new app to entice younger generations to read

FCB Mexico & NZ Turn Tablet Time into Reading Time with 'ReadOn' App
With so much time being spent on digital devices, how do you help kids find more time for reading in the digital world they live in?

Introducing ReadOn, a free app for parents that turns every session on a device into reading time. 

With ReadOn, every time a child turns on the device, instead of seeing the home screen, they see a page of a children’s book. And in order to get to the home screen, they have to read it. When they’ve finished the page (or more if they choose) they must answer a simple question to fully unlock the device. All the while, parents can monitor the child’s progress – how much they’re reading, how fast, and how long they’re spending on the device. 

The app was created by Cengage Learning, one of the world’s largest education publishers, and the Mexico and New Zealand offices of FCB. While originally made for the children of Mexico, the app is available worldwide in the Google Play Store.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Consumer Electronics, Tablets

FCB US, Tue, 17 May 2016 09:50:35 GMT