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FCB Mexico & NZ Turn Tablet Time into Reading Time with 'ReadOn' App

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Cengage Learning launches new app to entice younger generations to read

FCB Mexico & NZ Turn Tablet Time into Reading Time with 'ReadOn' App
With so much time being spent on digital devices, how do you help kids find more time for reading in the digital world they live in?

Introducing ReadOn, a free app for parents that turns every session on a device into reading time. 

With ReadOn, every time a child turns on the device, instead of seeing the home screen, they see a page of a children’s book. And in order to get to the home screen, they have to read it. When they’ve finished the page (or more if they choose) they must answer a simple question to fully unlock the device. All the while, parents can monitor the child’s progress – how much they’re reading, how fast, and how long they’re spending on the device. 

The app was created by Cengage Learning, one of the world’s largest education publishers, and the Mexico and New Zealand offices of FCB. While originally made for the children of Mexico, the app is available worldwide in the Google Play Store.


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Production Company

DOP: Manolo Velasco

Producer: Eric Tapia/Armando De La Peña

Production Company: Zombies TV

Offline

Editor: Blair Walker, Corban Koschak

Creative Agency

Account Management: Victoria Boisbouvier

Creative Agency: FCB NZ & Mexico

Creatives: Matt Williams, Freddie Coltart

Designer: Andrew Jackson

Developer: Rush Digital Ltd

Digital Creative Director: Matt Barnes

Digital Designer: Martin Paunov

Digital Producer: James McMullan

Director of Technology: Danushka Abeysuriya

Executive Creative Director: (NZ) James Mok

Executive Creative Directors: Tony Clewett, Humberto Polar

Head of Content Production: Pip Mayne

Head of Creative Services: Jenni Doubleday

President: (Mexico) Eric Descombes

Producer: Julio César López/Héctor Méndez

Producers: Sonali de Silva

Social: Angela Spain

Categories: Tablets, Consumer Electronics

FCB US, Tue, 17 May 2016 09:50:35 GMT