FCB Malaysia has promoted Syahriza Badron to general manager, effective November 2020. Syahriza - or Syah as she’s commonly known - has been with FCB since 2013 when she joined as an associate account director and has risen through the ranks to her former designation as head of business development. In her new role, Syah will lead all account management operations for the agency while retaining her existing business development portfolio.
“FCB’s strength has always been in its clearly defined purpose and culture – we are Malaysia’s challenger agency for a reason. That’s why I am incredibly honoured to take on this role as there’s no better time to challenge one’s self than now. I am excited about the opportunities ahead of us; be it in business, partnerships, talent development or even in making us a more efficient operating organisation”, said Syah.
Shaun Tay, co-owner and CEO of FCB Malaysia, added: ‘Syah has been a massive part of FCB consistent success since the management buyout three years ago. The dedication and steadfastness she brings to the agency every day is an inspiration to us all and I’m proud to see her take a greater role in building our agency’s future.”
Recently, the FCB Malaysia had a stellar showing at the 2020 A+M Malaysia Agency of the Year Awards winning nine agency titles including being named Malaysia’s Branding & Design Agency of the Year and CRM & Loyalty Marketing Agency of the Year.