FCB continues its winning streak with leading retail cosmetic brand SASA bringing FCB on board for advertising and digital work. In addition, The Westin Desaru Coast has tapped Ignite, the group’s boutique agency to handle its upcoming opening promotions.
These wins brings the group’s total to 12 new client brands since the agency reinvented itself as a locally owned affiliate of FCB early last year. With major wins in the form of Motorola Asia-Pacific, RHB Bank and Themed Attractions Hotels & Resorts, FCB ended 2017 as #1 in R3’s Malaysian New Business League.
Commenting on the win Shaun Tay, CEO had this to say “We may not be the biggest agency on the block but we can deliver the goods. We’ve earned a reputation as the go-to-agency for brands looking for an agency that’s willing to put their best talents front and centre from the get go. We don’t pretend to the best solution for everyone, we’re a challenger agency first and foremost and we work best with clients willing to change the status quo.”