FCB Kuala Lumpur Wins Kronenbourg, Asahi and Levi's Business

The FCB Group Malaysia has added iconic global brands Kronenbourg, Asahi and Levi’s to its roster of clients.

FCB was appointed by Carlsberg Malaysia to take creative duties for its Asahi brand in the closing months of 2018 with the agency’s new work set to debut in the second quarter of 2019. Soon after, the agency was subsequently hired on for Kornenbourg in January where they proceeded to conceive and launch the brand’s 1664 Blanc Valentine’s Day Campaign which awards one lucky couple a magnificent, Valentine’s day experience worth over RM20,000. The campaign was launched two weeks ago and has since received over 3 million views, 25k likes and 1,000 shares in just two weeks. View the 1664 Blanc Valentine’s Day Campaign here.  

In addition to its creative scope, FCB will also take social media duties for both brands.

FCB’s third win comes in the form of a major regional Levi’s project for Malaysia and Indonesia scheduled for release later this year. FCB Kuala Lumpur had previously worked on Levi’s in 2016 alongside its Jakarta office but has now been tapped to take the lead on strategic and creative development for the festive campaign after winning a competitive pitch against another agency in late 2018. 

Shaun Tay, FCB Group Malaysia’s co-owner and chief executive officer commented on the wins: “All three wins are the result of an amazing team effort not just on the pitches but consistently, every day and on every existing business to ensure that prospective clients see the potential results of choosing to work with us. Given that we’re not the biggest agency in Malaysia, i’m always grateful when clients validate our belief that size doesn’t dictate success and that passion for creativity and a willingness to go full on for their business is what truly counts.”