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FCB Kuala Lumpur Launches Own Your Home Programme for PropertyGuru Malaysia

Creative 544 Add to collection

It’s the agency’s first campaign for Asia’s leading property portal after being appointed in July

FCB Kuala Lumpur Launches Own Your Home Programme for PropertyGuru Malaysia
With home affordability a hot topic amongst Malaysians, FCB Kuala Lumpur’s new campaign for PropertyGuru Malaysia focuses on a simple yet powerful goal: helping first home aspirers purchase the homes that they really want. 

Central to the campaign is a series of web-based edutainment content featuring social influencers and real life first home buyers: Ming Han, Ernest Ng, Nas-T and Atita Haris receiving advice from financial coaches: Ahyat Ishak and Suraya Zainudin on the steps required to be financially ready to a purchase their first homes. 

Commenting on the campaign, Ong Shi Ping, Co-owner & Chief Creative Officer of FCB Group Malaysia had this to say: “We picked very real situations and concerns of three main groups of Malaysians looking to own a home – young, single professionals, newlyweds and young families, and paired them up with financial coaches who guided them using the PropertyGuru Mortgage Pre-Qualifier in a series of online videos. We went with a light-hearted and entertaining approach to contrast a heavy subject for a lot of Malaysians, making getting a mortgage a more digestible and less intimidating topic for the audience.”

FCB Kuala Lumpur, the 100% Malaysian owned affiliate of the FCB Worldwide was appointed by PropertyGuru in July following a pitch that involved at two other digital agencies. “Throughout our interactions; from initial meetings, the pitch and into development, FCB Kuala Lumpur clearly displayed a knack for balancing our desire to achieve a lofty goal with pragmatic creative solutions designed to maximise the assets we had to work with.” Said Ryan Thoo, Head of Consumer Marketing for PropertyGuru Malaysia.

Visit the campaign site here
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Advertiser: PropertyGuru International (M) Sdn Bhd

Clients: Meenakshi Shunmugham, Ryan Thoo, Esther Toh, Jeanne Bendal Lagos

Production Company

Production Company: Core Studios

Creative Agency

Creative Agency: FCB Kuala Lumpur

Chief Creative Officer: Ong Shi Ping

Designer: Woey Shin

Senior Art Director: James Voon

Creative Group Head: Mandy Chock

Head of Digital: LiLian Hor

Strategic Planning Director: Eldon D’Cruz

Chief Executive Officer: Shaun Tay

Digital Manager: Annabeth Lee

Planning Executive: Alvin Chern Ho

Genres: Comedy, People, Dialogue

Categories: Real Estate, Online Platforms

FCB Kuala Lumpur, Tue, 28 Aug 2018 12:07:22 GMT