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FCB Kuala Lumpur Launches One-Stop Beauty Content Hub for Sasa Malaysia

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The beauty brand’s website will offer new tips and tutorials regularly and is running alongside a competition on Instagram

FCB Kuala Lumpur Launches One-Stop Beauty Content Hub for Sasa Malaysia
Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina Suhaimi. 

With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers’ own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks co-created by the influencers that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores. In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Look shared by the influencers via the campaign hashtag #SeriBersamaSasa to stand a chance to win branded make-up sets and Sasa cash vouchers.

Commenting on the campaign, FCB Kuala Lumpur’s Head of Digital LiLian Hor said: “The campaign was designed based on our insights on how Malay women’s beauty regimes change throughout the Ramadan period and therefore we tailored our content to meet to their changing needs.  It’s been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women.”

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Client

Advertiser: SASA Malaysia

Head of Digital: LiLian Hor

Clients: Lisa Soon, Grace Wong, Dickson Choo, Jaslene Kau, Lau Weng Kit

Head of Creative: Ferohaizal Abd Karim

Production Company

Production Company: Outpost Production

Creative Agency

Creative Agency: FCB Kuala Lumpur

Producer: Brandon Chai

Group Creative Director: Zaulin Bakhtiar

Senior Art Director: Safian Anuar

Senior Designer: Izmeq Nadzri

Copywriters: Izham Fazely, Megan Ong

Digital Manager: Annabeth Lee

Digital Executive: Amanda Dynah

Categories: Makeup, Beauty & Health

FCB Kuala Lumpur, Tue, 15 May 2018 16:05:24 GMT