FCB Jakarta and Oreo Launch a Playful Pair of Lunar New Year Spots

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Two films from director Kiran Koshy celebrate the Vietnamese and Chinese Lunar New Years
FCB Jakarta and Oreo Launch a Playful Pair of Lunar New Year Spots

Oreo, FCB Jakarta, and director Kiran Koshy have created a pair of playful spots to celebrate the 2020 Lunar New Year in South East Asia and the Oreo brand’s new offerings. 

The first film, for Tết, the Vietnamese Lunar New Year, features the new Oreo gift box and the accompanying Oreo music sheet, which when scanned by a smartphone with a cookie placed on the sheet, plays a set of popular Vietnamese tunes. 

In this spot, a granny and her granddaughter save the day, and the Tết family dinner, from the grip of hi-tech digital devices with the help of Oreo and a low-tech traditional percussive instrument. The two generations playfully jam together and play a popular tune to bring their family closer, and get them off their devices. 

You can watch the first film below:

The second film, for the Chinese Lunar New Year, launches the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture. 

The spot starts with a kid itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, as is the tradition, tells him he can do so only when everything in the house is red. The kid playfully engages in a cheeky kung-fu fantasy where he imagines he’s the one changing everything to red... objects that we can see are already red. His family indulges him as they play along with his fantasy. His dad, however, sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy. 

And you can view the second film below:

The campaign was produced by Directors Think Tank, who represent Kiran in South East Asia, along with SlashDynamic in the US, and Nomad/Never Ending Story in India.

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Agency: FCB Jakarta

Managing Director: Sony Nichani

Executive Creative Director: Ravi Shanker

Creative Director: Swapnil Kambli

Art director: Anastasia

Account Director: Roma Das

Account Manager: Winda Fitriyanni

Agency Producer: Yuni Pratomo

Production Company: Directors Think Tank

Director: Kiran Koshy

Executive Producer: Pat Singh

Producer: Emylee Kumar

DOP: Julian Oh

AD: Heng Deshen

Editor: Dave Singh

Music: 2AM, Kuala Lumpur

Mix: KK, 2AM

Finish: VHQ, Kuala Lumpur

Colorist: Nash, VHQ

Online: June, VHQ

Categories: Food, Confectionery

FCB APAC, 4 months ago