4 months ago
Oreo, FCB Jakarta, and director Kiran Koshy have created a pair of playful spots to celebrate the 2020 Lunar New Year in South East Asia and the Oreo brand’s new offerings.
The first film, for Tết, the Vietnamese Lunar New Year, features the new Oreo gift box and the accompanying Oreo music sheet, which when scanned by a smartphone with a cookie placed on the sheet, plays a set of popular Vietnamese tunes.
In this spot, a granny and her granddaughter save the day, and the Tết family dinner, from the grip of hi-tech digital devices with the help of Oreo and a low-tech traditional percussive instrument. The two generations playfully jam together and play a popular tune to bring their family closer, and get them off their devices.
You can watch the first film below:
The second film, for the Chinese Lunar New Year, launches the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.
The spot starts with a kid itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, as is the tradition, tells him he can do so only when everything in the house is red. The kid playfully engages in a cheeky kung-fu fantasy where he imagines he’s the one changing everything to red... objects that we can see are already red. His family indulges him as they play along with his fantasy. His dad, however, sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy.
And you can view the second film below:
The campaign was produced by Directors Think Tank, who represent Kiran in South East Asia, along with SlashDynamic in the US, and Nomad/Never Ending Story in India.
Agency: FCB Jakarta
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Creative Director: Swapnil Kambli
Art director: Anastasia
Account Director: Roma Das
Account Manager: Winda Fitriyanni
Agency Producer: Yuni Pratomo
Production Company: Directors Think Tank
Director: Kiran Koshy
Executive Producer: Pat Singh
Producer: Emylee Kumar
DOP: Julian Oh
AD: Heng Deshen
Editor: Dave Singh
Music: 2AM, Kuala Lumpur
Mix: KK, 2AM
Finish: VHQ, Kuala Lumpur
Colorist: Nash, VHQ
Online: June, VHQ
Categories: Food, ConfectioneryFCB APAC, 4 months ago