FCB Inferno's BMW i8 Roadster Campaign Gives Supercar Fans ‘The Butterflies’
Sophisticated auto film was created by FCB's Matt Skolar and Eoghain Clarke, and directed by Andrew Proctor of The Mill
To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang.
As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range.
FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’.
“‘Butterflies’ perfectly reflects the new BMW i8 Roadster: beautiful, elegant and progressive, with the performance and kick of a supercar.” Sophie Chiappe, BMW i Marketing Manager.
Created by Matt Skolar and Eoghain Clarke, and directed by Andrew Proctor of The Mill LA, the 30 second film asset was used across VOD, YouTube, digital display, DOOH and social channels throughout late June and July.view more - Creative
Production Company: The Mill LA
Director: Andrew Proctor
Creative Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Senior Account Manager: Fran Ede
Managing Partner: Katy Wright
Head of Broadcast: Jason Ayers
Senior Copywriter: Matt Skolar
Senior Art Director: Eoghain Clarke
Head of Planning: Ben Jaffé
TV Producer: Kate Mahoney
Business Director: Helena Georghiou
Categories: Automotive, CarsFCB Inferno, Wed, 25 Jul 2018 14:23:36 GMT