Hobby home page
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

FCB Inferno Proves Actions Speak Louder than Words for Grant's Whisky

Creative 345 Add to collection

Campaign directed by Jono Hall set to play out across Sub-Saharan Africa

FCB Inferno Proves Actions Speak Louder than Words for Grant's Whisky

FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s.

Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels.

The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in 2014. #IOU came from the insight that while men accept that success is rarely attained without the help of others, they struggle to vocalise their gratitude. #IOU provides men with the shorthand to express their gratitude without the need for awkward sentimentality.

Building on the success of the global #IOU campaign, Actions Speak Louder Than Words shows the breadth of the original campaign and captures the personality of a new wave of youthful, dynamic and optimistic Africa.

The film was directed by Jono Hall, produced by Darling and all shot in Johannesburg. Online content was created on location by the FCB Inferno team, to form part of a digital toolkit that will be supplied to markets to expand the reach of the campaign online.

Two of Africa's top rappers M.anifest & HHP also teamed up for the track, ‘Jigah’, delivering a quintessential African Hip Hop sound infusing their Ghanaian and South African dialects.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: Darling

Creative Agency

Creative Agency: FCB Inferno

Genres: Storytelling

Categories: Spirits, Alcoholic Beverages

FCB Inferno, Fri, 05 Jun 2015 15:51:47 GMT