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FCB Inferno Creates Surreal Santa-Spotting #Dashercam Campaign for BMW

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Quirky Yule-tide campaign sees drivers unwittingly capture images of Santa through their dashcams

FCB Inferno Creates Surreal Santa-Spotting #Dashercam Campaign for BMW
Mysterious footage of unidentified flying objects has been shared by BMW owners across the world, with some claiming it might actually be Santa Claus himself.

The dashcam footage – or ‘#DasherCam footage’ as it’s been dubbed on social media – was taken unwittingly by drivers of The Ultimate Driving Machine, and appears to catch Father Christmas and his faithful reindeer in the act; making their way around the world delivering presents at light-speed.

Sightings have been pouring in from as far as Australia and India, as well as from across the UK. One particularly close encounter saw one BMW owner being woken up by presents falling from the sky. 

Another, slightly unluckier BMW owner, was left frustrated by piles of less generous ‘presents’ left by a midnight gathering of reindeer on his front lawn. “It wasn’t until I looked through my dashcam footage that I realised Santa and his reindeer had been prancing all over my lawn. They were captured on film, as clear as day!”


BMW has been urging all drivers to now check their dashcam footage from Christmas Eve and the early hours of Christmas Day, and to share any sightings of their own
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Client

Advertiser: BMW

Creative Agency

Creative Agency: FCB Inferno

Executive Creative Director: Owen Lee

Head of Strategy: Ben Jaffe

Managing Partner: Katy Wright

Producer: Hanna Davis

Senior Art Director: Jack Walker

Senior Copywriter: Ali Dickinson

Senior Strategist: Helen St Quintin

Social Content Director: Laura Visick

FCB Inferno, Tue, 02 Jan 2018 10:08:49 GMT