FCB India today announced that it has been awarded the integrated communication mandate of India’s iconic brands Lakme and Elle 18 following a multi-agency pitch. The agency will lead the creative mandate for the cosmetic brands powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.
Lakme is one of India's most popular, most trusted brand when it comes to makeup and skincare. Launched in 1952, Lakme is the first home-grown successful cosmetics brand in India. From being the contemporary Indian beauty expert to becoming the flag-bearer of the latest makeup trends and styles that hit the runway, Lakme as a brand continues to be innovative with its approach towards the world of makeup and beauty.
Elle 18 is known mostly for its trendy and affordable beauty products. The Elle 18 range consists of some extremely affordable makeup products that are very contemporary and stylish and a must have in any girl's vanity.
Both brands belong to the parent company, HUL.
On expanding the HUL brand portfolio at FCB, Rohit Ohri, group chairman and CEO, FCB India, said: “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”
Swati Bhattacharya, CCO of FCB, added: “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”
Year on year, FCB India has been setting new benchmarks by showcasing its creative excellence consistently. Starting with the Gold at coveted Cannes in 2018, FCB India sustained the momentum of winning Gold at Cannes yet again the following year, along with earning highest honours at National and International award shows ever since. WARC Report (Creative 100) named FCB India as #1 Creative Agency in India. Cannes Global Creativity Report 2019 ranked FCB Ulka #2.
Recently, FCB India was named #1 Creative Agency by the One Show 2020 Global Creative Rankings. The agency was also ‘most awarded’ at D&AD Awards and One Show 2020. At Kyoorius this year, FCB India was again named the most awarded agency that also won the highest honours. The Campaign Brief Asia rankings named FCB India as the No. 2 Hottest Agency in India. That’s not all, FCB India was named Agency of The Year at Campaign Asia Agency of The Year Awards 2020. And to top the award haul this year, FCB was recognised by ADWEEK’S as the GLOBAL AGENCY OF THE YEAR 2020! A true testament of the agency’s commitment to creativity excellence and consistency.