Thu, 04 Mar 2021 09:38:34 GMT
FCB India’s globally acclaimed campaign - Times Out & Proud for Times of India - has won the Grand Prix at Spikes Asia 2021 in the GLASS category.
This win also marks FCB India’s hattrick at winning the coveted Grand Prix. In 2018, FCB India won Grand Prix in Glass for India for ‘Sindoor khela – No conditions apply’ for The Times of India. And in 2019, FCB India’s ‘The Open Door Project’ for The Millennium Schools has won the Grand Prix in the Brand Experience & Activation category.
Speaking on the milestone win, Rohit Ohri, Group Chairman & CEO, FCB India said: “Our Grand Prix hattrick at Spikes is the best testimony to our creative transformation journey. Over the last three years, FCB India has won the biggest global awards and has been named as the No: 1 creative agency in India by WARC and The One Show Global Creative Rankings. This is truly a dream come true for me and my team.”
Adding to the victory toast, Swati Bhattacharya, CCO, FCB Ulka said: “For me winning glass is truly the most authentic win because this is an award that celebrates changing the world, not just changing the brand. To think we have had a Grand Prix hattrick in such a tough category just makes the win even sweeter. It shows that when it comes to making brands change mindsets and patriarchal traditions, we are pretty much the experts.”view more - Awards and EventsFCBUlka, Thu, 04 Mar 2021 09:38:34 GMT