FCB wins five Pencils at D&AD and six Pencils at One Show
By getting immense love nationally and Internationally, for the campaigns the Punishing Signal for Mumbai Traffic Police and Times Out & Proud for the Times Of India, FCB India is the most awarded agency at the two most prestigious award shows - D&AD Awards and One Show 2020.
At D&AD Awards 2020, the Punishing Signal won two Yellow, two Graphite and one Wood pencil. The Yellow Pencil was awarded in the Media category under the Use of Press & Outdoor subcategory and the other in Experiential category in the Public Environments subcategory. The Graphite Pencil was awarded in the PR category under the Low Budget Campaigns subcategory and another Graphite for ‘Impact’ in the Initiative/Not for Profits subcategory. The Wood Pencil was awarded in the PR category under the Use of Events & Stunts subcategory. FCB India also got five finalists for Punishing Signal and two for Out & Proud.
Each pencil is symbolic of an achievement. D&AD awards Yellow Pencils to 'outstanding work that achieves true creative excellence'. The Graphite is awarded to 'stand-out work, beautifully executed, with an original and inspiring idea at its core'. The Wood Pencil is awarded to 'the best work of the year, worthy of a place in the D&AD Annual'.
At One Show 2020, the Punishing Signal won three Gold Pencils in the categories 'Non-traditional and Guerrilla Marketing', 'Digital Experiential / Interactive Digital Installations', ‘Out of Home/Billboards & transit’. Additionally, the campaign also won two Bronze Pencils in Health Wellness & Pharma, one each for Experiential/Immersive/Events and Public Relations. Out & Proud won a Bonze Pencil too in the in Design, Promotional – Print Advertisements category. Additionally, the Punishing Signal got ten Merits and five for Out & Proud.
On winning the highest honours at D&AD & One Show Awards, Rohit Ohri, group chairman and CEO said: “The last three years have been an exhilarating journey of excellence in creativity and consistency. FCB India was the most awarded Indian agency at Cannes 2018. In 2019, we were the only Indian agency to win gold at Cannes. And now, we are proudly the most awarded Indian agency at D&AD and One Show 2020. The creative leadership of our two CCO’s Swati Bhattacharya and Robby Matthew has been truly outstanding. Together, they have transformed FCB’s creative reputation in the Indian advertising industry.”
- Rohit Ohri
Excited on the win, Robby Mathew, CCO, FCB Interface, added: “You can’t do good work without great clients. Mumbai Police has been outstanding in their support of a bold campaign like this one. All the credit goes to them for having the vision to see the strength of the idea.”
- Robby Mathew
About 'The Punishing Signal' campaign
Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to cacophony at the signals. Mumbaikars honk even when the signal is red. Needless to say, this noise pollution is making the city alarmingly unhealthy to live in. To tackle this honking menace, the Mumbai Traffic Police, in partnership with FCB Interface came up with an innovative solution called 'The Punishing Signal'.