Wed, 17 Oct 2018 15:54:25 GMT
The Chicago office of FCB, an Interpublic Group creative agency, announced that it has appointed Antoniette Wico to the position of Executive Vice President, Group Management Director. In this role, Wico will report directly to FCB Chicago President and CEO Michael Fassnacht, and will oversee a variety of clients, including the GE Appliances account.
“Antoniette is a highly accomplished leader with a strong track record in effectively building and managing integrated programs for top brands across an array of industries,” said Fassnacht. “We’re excited to have her join FCB Chicago, and to see how she will continue to use her expertise to elevate and transform brand experiences for our clients.”
Wico comes to FCB from Weber Shandwick, where she served as SVP, Client Experience Lead on the VMware account, heading a team of experts on digital strategy, website development, long-form editorial content and integrated digital campaigns. She also led restructuring efforts on the ALDI and MilkPEP accounts, and applied best practices in Account Management, Creative, Planning and Analytics, in order to build the organization of the future while leading integrated national and local campaigns.
Wico is an industry veteran, bringing over 20 years of experience to FCB. Her career spans time at Leo Burnett, where she worked on some of the world’s most respected brands – including P&G, Intel, Symantec, Philip Morris and the U.S. Army – leading innovative, results-driven programs that have been awarded at a variety of advertising festivals, such as D&AD, the One Show and the Webby Awards. Prior to joining Leo Burnett, Wico started her career in Account Management at FCB.
“The momentum of the agency – including high-profile new business wins and the addition of top talent – is what brought me back to FCB,” says Wico. “I’m so excited to have the opportunity to work with my teams to build idea-led, integrated brand experiences that drive business results for our clients.”view more - Hires, Wins & BusinessFCB US, Wed, 17 Oct 2018 15:54:25 GMT